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Title: Salesforce Certified Marketing Cloud Email Specialist MC‑202 Exam Overvie [Print This Page]

Author: sawaira Time: yesterday 22:49
Title: Salesforce Certified Marketing Cloud Email Specialist MC‑202 Exam Overvie

MC‑202The Salesforce Certified Marketing Cloud Email Specialist () exam is designed to validate a professional’s knowledge and skills in creating, executing, and analyzing email marketing campaigns within Salesforce Marketing Cloud. This certification ensures that candidates have the expertise to design email campaigns that engage audiences, adhere to best practices, and achieve measurable business outcomes.

Candidates are expected to demonstrate proficiency in designing effective email messages, managing subscriber data, applying segmentation and personalization, ensuring deliverability, and measuring campaign performance. The exam tests practical knowledge of email automation, testing and optimization, compliance with email regulations, and using analytics to guide marketing decisions.

This certification is suitable for marketing professionals, digital marketers, and Salesforce users who manage email campaigns and want to demonstrate their ability to execute email marketing strategies using Marketing Cloud tools effectively.

Exam Overview

Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Exam Code: MC‑202
Duration: 90 minutes
Passing Score: 67%
Question Format: Multiple-choice, single-select questions
Difficulty Level: Intermediate; requires hands-on experience with Salesforce Marketing Cloud

Key Skills Tested

Designing responsive and visually appealing emails using templates and content blocks
Managing subscriber data using Data Extensions and data relationships
Segmenting audiences and personalizing content dynamically
Creating, managing, and optimizing reusable content assets
Ensuring deliverability through proper sender profiles, authentication, and compliance
Performing testing and quality assurance including previews, A/B testing, and pre-send checks
Tracking campaign performance through opens, clicks, bounces, unsubscribes, and conversions
Utilizing automation features like triggered emails and simple journeys
Understanding governance, privacy, and compliance requirements for email marketing

Who Is This Exam Ideal For

Digital marketerswho use email as a primary communication channel
Marketing professionals managing Salesforce Marketing Cloud campaigns
Candidates seeking to validate expertise in email campaign design, execution, and analytics
Professionals aiming to enhance their credibility with an industry-recognized certification
Those responsible for ensuring compliance and best practices in email marketing campaigns

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