The
HCL‑UNC‑BAD‑121certification validates the skills required to configure, administer, and maintain HCL Unica Campaign 12.1 from a business perspective. It is designed for professionals who ensure campaign workflows run efficiently, manage system configurations, and perform basic troubleshooting within Unica Campaign.
Unica Campaign Architecture and Components – Understanding the structure and interaction of key components.
Campaign Configuration and Management – Configuring flowcharts, campaign triggers, offers, and templates.
Database and Data Handling – Administering campaign tables and audience management.
Flowchart Performance and Tuning – Monitoring and optimizing complex campaign workflows.
Security and User Administration – Managing roles, access, and governance.
Compliance and Regulatory Awareness – Integrating data privacy and compliance procedures.
Unica Director Interaction – Using the Director console for scheduling, monitoring, and execution.
Basic Troubleshooting – Resolving common business-level issues in campaigns and configurations.
