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Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
A. Regularly merge duplicate contacts to keep tracking data accurately.
B. When using an external database of record, utilize that system's identifier as the contact key.
C. Define the subscriber key as a unique value that does not relate to a specific channel.
D. Configure Contact Builder to automatically generate a unique subscriber key.
Answer: A,B
NEW QUESTION # 97
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers
A. Decision Split
B. SQL Query
C. File Drop Automation
D. Scheduled Automation
Answer: B,C
NEW QUESTION # 98
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
A. An external system to receive and confirm callback and subscriptions
B. A Datorama instance to ingest their data
C. A Transactional Journey with the Not Sent Notification activity included
D. An Interaction Studio instance to ingest their data
Answer: A
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - An external system to receive and confirm callback and subscriptions.
* Marketing Cloud's Transactional Messaging API supports Event Notification Service (ENS), where an external endpoint (callback URL) can subscribe to event notifications like "Not Sent."
* You need an external system capable of receiving real-time POST messages (JSON format) from Marketing Cloud and sending 2xx HTTP status responses to confirm receipt.
# Why others are wrong:
* A: There is no "Not Sent Notification activity" inside Transactional Journeys - it's API-based event notifications.
* B and D: Datorama and Interaction Studio are analytics and personalization tools, not real-time event handling systems.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Transactional Messaging Event Notification Service:
"An external system must be configured to subscribe to notifications and must be capable of responding to callbacks with an HTTP 2xx status. Event types include Sent, Delivered, Not Sent, etc." (Source: https://help.salesforce.com/s/ar ... t-notifications.htm)
-
NEW QUESTION # 99
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
A. Ensure test sends are done from data extensions with attribute 'Is Testing1.
B. Create one or more additional business units for testing.
C. Implement two separate Marketing Cloud instances.
D. Use Subscriber Filter per business unit to filterproduction from test data.
Answer: C
Explanation:
Explanation
To fulfill the requirement that the data in the sandbox should never be mixed with data in production during testing cycles, Northern Trail Outfitters should implement two separate Marketing Cloud instances. A Marketing Cloud instance is an independent environment that contains its own data, configuration, and functionality. Having two separate instances for sandbox and production will ensure data isolation and security during testing cycles.
References:https://help.salesforce.com/s/ar ... tances.htm&type
NEW QUESTION # 100
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers
A. _BusinessUnitUnsubscribes
B. _Complaint
C. _Unsubscribe
D. _Subscribers
Answer: A,D
Explanation:
The _Subscribers data view contains information about each subscriber in an account, such as subscriber key, email address, status, and business unit ID. The _BusinessUnitUnsubscribes data view contains information about each unsubscribe event for each subscriber in a business unit, such as subscriber key, business unit ID, and unsubscribe date. By using these two data views, the data team can find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. References: https://help.salesforce.com
/articleView?id=sf.mc_as_data_view_subscribers.htm&type=5 https://help.salesforce.com/articleView?id=sf.
mc_as_data_view_businessunitunsubscribes.htm&type=5
NEW QUESTION # 101
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