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Salesforce Marketing-Cloud-Email-Specialist Exam consists of 60 multiple-choice questions and has a time limit of 90 minutes. The questions are divided into four sections: Email Marketing Best Practices, Email Message Design, Marketing Automation, and Data Management. To pass the exam, candidates need to score at least 68%.
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A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
A. Use Journey Builder to build an audience using Ad Studio.
B. Web Studio to capture Query parameters from social media link.
C. Use an interactive form from email Studio to collect this information
Answer: B
Explanation:
Explanation
Web Studio to capture Query parameters from social media link is the correct answer. This option allows you to create landing pages or microsites using Marketing Cloud tools and data that can capture information from users who visit your pages from social channels, such as Facebook or Twitter. You can use query parameters in your social media link to pass information such as user ID, name, email address, etc., and then use AMPscript or SSJS code in your Web Studio page to retrieve and store that information in a data extension or list for future mailing. Use Journey Builder to build an audience using Ad Studio is not a valid option, as this option only allows you to create audiences based on existing contacts in Marketing Cloud or Salesforce CRM, not new users from social channels. Use an interactive form from Email Studio to collect this information is not a valid option either, as this option only allows you to collect information from users who already receive your emails, not new users from social channels. You can learn more about this in the [Web Studio Basics] module on Trailhead.
NEW QUESTION # 103
What does Exact Target do to help protect your data when you log in? Choose 2
A. Enter your username and password
B. Click Send Activation Email button
C. Authenticate your browser
D. You must choose a long password with multiple characters.
Answer: B,C
NEW QUESTION # 104
What is the recipient maximum for a test send?
A. 0
B. 1
C. 2
D. Unlimited
Answer: C
NEW QUESTION # 105
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?
A. Send Classification
B. Delivery Profile
C. Send Definition
D. Sender Profile
Answer: B
NEW QUESTION # 106
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?
A. Mark First_Name as the Primary Key
B. Make "Valued Customer" the Default Value for the First_Name field
C. Ensure the Nullable box is not checked for the First_Name field
D. Fill in the source data with "Valued Customer" for each blank First_Name field
Answer: B
NEW QUESTION # 107
......
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