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Salesforce Marketing-Cloud-Email-Specialist Certification is an important credential for professionals who work with Salesforce Marketing Cloud Email. Salesforce Certified Marketing Cloud Email Specialist certification exam measures the knowledge and skills required to create and manage successful email campaigns using Salesforce Marketing Cloud. It is designed for professionals who have experience with email marketing and want to demonstrate their expertise in this area.
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The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?
A. Export both data extensions and import into a new data extension.
B. Build a Group based on a Data Filter to combine the two data extensions.
C. Create a Filter Activity in Automation Studio to combine the two data extensions.
D. Populate a data extension using an SQL Query Activity in Automation Studio.
Answer: A
NEW QUESTION # 127
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
A. In the Synchronized Data Extensions folder
B. In the Shared Data Extensions folder
C. In the Data Extensions folder with sharing enabled
Answer: B
Explanation:
Explanation
To allow multiple business units to access the same data extension within its Enterprise 2.0 account, you should place the data extension in the shared data extensions folder. This folder is accessible by all business units in your account, and allows you to share data across different business units without duplicating it.
NEW QUESTION # 128
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
A. The ability to update or create Salesforce CRM objects or records
B. The ability to set goals and have the system listen to see if users met the goal
C. The ability to set criteria to segment contacts based on behavior using SQL
D. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
E. The ability to extract data from an Audience data extension for analysis
NEW QUESTION # 129
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
A. Profile Center Unsubscribe
B. List Unsubscribe header
C. Universal Unsubscribe
Answer: B
Explanation:
The List Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This feature does not require RMM to be enabled in the account, and it can generate unsubscribe reasons related to RMM
NEW QUESTION # 130
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
A. Edit the fields in the synchronized data source.
B. Create a data filter that includes the new fields.
C. Create a new data extension with the new fields.
Answer: C
NEW QUESTION # 131
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