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Validate Your Skills with Salesforce MCE-Admn-201 Salesforce Certified Marketing Cloud Engagement Administrator Exam DumpsOne of the most effective strategies to prepare for the Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam successfully is to prepare with actual Salesforce MCE-Admn-201 exam questions. It would be difficult for the candidates to pass the Salesforce exam on the first try if the MCE-Admn-201 study materials they use are not updated. Studying with invalid MCE-Admn-201 practice material results in a waste of time and money. Therefore, updated Salesforce MCE-Admn-201 practice questions are essential for the preparation of the MCE-Admn-201 exam. Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q74-Q79):NEW QUESTION # 74
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
A. Dynamic Content Block
B. Reference Content Block
C. Email Form Content Block
D. Cloud Page forms Content Block
Answer: C
Explanation:
To solicit website feedback directly within an email without navigating away from the email, the feature to use is B. Email Form Content Block. This block allows subscribers to submit feedback directly within the email, enhancing user experience and increasing the likelihood of feedback submission since the subscriber does not need to leave their email environment.
Reference: Salesforce Help - Email Form Content Block
NEW QUESTION # 75
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
A. Decryption Activity
B. File Transfer Activity
C. Import Activity
D. Data Extract Activity
Answer: B
Explanation:
The File Transfer Activity can be used to decrypt a file on the SFTP server using a PGP key. This activity prepares the file for importing into Marketing Cloud. The other activities do not have the option to decrypt a file.
NEW QUESTION # 76
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
A. Words or phrases used may trigger spam filters.
B. Correct syntax is used on any AMPScript in the email's code.
C. Grammar and spelling in the email text is correct.
D. Each content area specified in a dynamic content rule exists.
E. Personalization strings map to attributes or data extension fields
Answer: B,D,E
Explanation:
In Salesforce Marketing Cloud, the Validate functionality in Email Studio is designed to check specific technical elements of an email to ensure it is correctly configured before sending. The Validate function will check the following items:
A). Each content area specified in a dynamic content rule exists. This check ensures that all content areas referred to by dynamic rules are correctly linked and available, preventing errors when the dynamic content is supposed to display based on subscriber attributes or behaviors.
D). Correct syntax is used on any AMPScript in the email's code. Validate function checks for syntax errors in AMPScript code within the email. This is crucial as it prevents runtime errors that could occur when the email is processed, ensuring that all scripting functions as intended to provide personalization and dynamic content.
E). Personalization strings map to attributes or data extension fields. This ensures that all personalization strings used in the email correctly correspond to attributes or fields in the data source, thereby guaranteeing that personalization and dynamic content display correctly.
These checks are fundamental for ensuring the technical accuracy of the email content, scripting, and personalization, aiding in delivering a high-quality and effective email campaign.
References:
Salesforce Marketing Cloud Email Studio Documentation
NEW QUESTION # 77
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
A. Last Purchase Date
B. Ages in Household
C. Lifetime Purchase Value
D. Proximity to Store
E. Conversion Rate
Answer: A,C,E
Explanation:
To effectively target high-value outdoor sports customers likely to respond to a deep product discount:
Lifetime Purchase Value: Identify customers who have demonstrated significant financial commitment to the brand over time.
Conversion Rate: Focus on customers with a higher likelihood of responding based on past conversion metrics.
Last Purchase Date: Include customers who have made recent purchases, indicating active engagement and potential interest in new offers.
Reference: Salesforce Marketing Cloud Audience Segmentation
NEW QUESTION # 78
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
A. Business name and a link to the business website
B. Preference Center link and physical mailing address
C. Preference Center link and a link to the business website
D. Business name and physical mailing address
Answer: B
Explanation:
Under CAN-SPAM requirements, for each commercial send, the Marketing Cloud admin should ensure that there is a Preference Center link and a physical mailing address present in the email. This compliance is critical to allow recipients to manage their email preferences (such as unsubscribing) and to meet legal requirements by providing a physical mailing address, offering transparency and options to the recipients.
Reference: Salesforce Help - CAN-SPAM Compliance
NEW QUESTION # 79
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