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What are two ways Contact builder can alter the data in Data Extensions
A. Add Single Record
B. Clear Records
C. Extract Data
Answer: A,B
NEW QUESTION # 89
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
A. An automation that generates the Complaint Tracking Extract.
B. An automation that generates the Unsubscribe Event Extract.
C. An automation that queries the Unsubscribe data view.
D. An automation that queries the Complaint data view.
Answer: D
NEW QUESTION # 90
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
A. Use the Import Wizard in Automation Studio
B. Use an import activity to import a file from the SFTP
C. Use Einstein Segment Recommendations
D. Use a query activity to populate the auto-suppression
Answer: D
Explanation:
Using an import activity to import a file from the SFTP can be used to maintain an auto-suppression list. An import activity allows users to import data from a file on the Marketing Cloud FTP into a data extension or list. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain. Reference: https://help.salesforce.com/s/ar ... vity.htm&type=5https://help.salesforce.com/s/ar ... ists.htm&type=5
NEW QUESTION # 91
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
A. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
B. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
C. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
E. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
Answer: A,C,D
NEW QUESTION # 92
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
A. Einstein Split Activity
B. Decision Split Activity using both Contact and Journey Data
C. Decision Split Activity using only Contact Data
D. Decision Split Activity using only Journey Data
Answer: B
Explanation:
A decision split activity is a journey builder activity that allows branching the journey based on attribute values or engagement behavior of each contact. Contact data refers to data that is stored outside the journey, such as in data extensions or data views. Journey data refers to data that is captured at the moment of entry into the journey, such as from a Salesforce entry event. By using both contact and journey data in a decision split activity, NTO can compare attribute values from different sources using an attribute-to-attribute comparison. For example, they can compare the promo code from the transaction data extension (contact data) with the promo code from the entry event (journey data) and divert contacts who have redeemed the promo code before reminder emails are sent. Reference: https://help.salesforce.com/arti ... plit.htm&type=5https://help.salesforce.com/arti ... ison.htm&type=5
NEW QUESTION # 93
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