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Salesforce Marketing-Cloud-Consultant Certification Exam is designed to validate a professional's knowledge and skills in implementing and managing marketing automation solutions using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Consultant certification is suitable for marketing professionals, consultants, administrators, and developers who work with the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Consultant certification exam consists of 60 multiple-choice questions and passing score is 68%. Salesforce Certified Marketing Cloud Consultant certification provides a competitive edge to professionals in the job market and helps them to showcase their expertise in the field of marketing automation.
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Salesforce Certified Marketing Cloud Consultant exam is intended for professionals who have experience in marketing and have already been working with the Salesforce platform. Marketing-Cloud-Consultant Exam is designed to test a candidate¡¯s knowledge of the marketing automation tools, analytics, and data management features of the Salesforce Marketing Cloud platform. A successful candidate will have a deep understanding of how to use the platform to create targeted marketing campaigns and track their effectiveness. Salesforce Certified Marketing Cloud Consultant Sample Questions (Q70-Q75):NEW QUESTION # 70
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customers' expiration date is included in the data file.
What component should the customers' solution include? (Choose three.)
A. Data Filter
B. Automation Studio
C. Suppression list
D. Template-based emails
E. Triggered Send
Answer: A,B,D
NEW QUESTION # 71
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
A. A Private Domain should be applied to the parent business unit.
B. A Sender Authentication Package should be used for CloudKicks.
C. A Private Domain should be applied to the child business unit.
D. A new Sender Authentication Package should be used for NTO.
Answer: B
Explanation:
Explanation
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows marketers to authenticate their emails with their own domain name and branding elements, such as links and images. A SAP also helps improve deliverability by increasing sender reputation and avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding benefits as a SAP does.
References: https://help.salesforce.com/s/ar ... kage.htm&type=5
NEW QUESTION # 72
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
A. An auto-suppression list
B. An exclusion list
C. An auto-exclusion list
D. A global unsubscribe
Answer: B
NEW QUESTION # 73
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact info and a session ID for each subscriber who abandoned their cart.
* A second data extension contains the session ID and product details (SKU, product name, quantity, price, image URL).
Which feature should be used to display the list of products for each subscriber in this email?
A. Dynamic Content Block
B. LookupRows AMPscript function
C. Enhanced Dynamic Content Block
D. Lookup AMPscript function
Answer: B
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - LookupRows AMPscript function.
* LookupRows() can retrieve multiple records (e.g., multiple products in a cart) for a given Session ID.
* It allows dynamic rendering of multiple product details for each subscriber within the email content.
* It is ideal for cart abandonment where one user may have multiple products.
#Why others are wrong:
* A: Lookup() retrieves only a single value (one row, one field) - not multiple rows.
* C: Dynamic Content Block is for switching static content based on rules, not dynamically listing multiple items.
* D: Enhanced Dynamic Content Block is used for more complex content switching, but LookupRows is simpler and more appropriate for abandoned cart listings.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - LookupRows AMPscript function:
"The LookupRows function returns multiple rows from a data extension where the specified column matches the specified value. Use LookupRows when you expect multiple matching rows, such as multiple items in a cart." (Source:https://help.salesforce.com/s/ar ... uage_lookuprows.htm)
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NEW QUESTION # 74
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
A. Salesforce Entry Event > Query Activity > Automation Studio Activities
B. Query Activity > Data Extension Entry Source > Journey Activities
C. Query Activity > API Event > Automation Studio Activities
D. Import Activity > Decision > Journey Activities
Answer: B
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - Query Activity > Data Extension Entry Source > Journey Activities.
* A Query Activity can select subscribers who haven't purchased in six months based on date logic.
* The results are saved into a Data Extension.
* This Data Extension is then used as the entry source into a Journey, which can orchestrate sending across multiple channels (email, SMS, push).
#Why others are wrong:
* A: API Event is not necessary; you already have the data internally.
* B: Import Activity is for external file imports; no external file mentioned.
* D: Salesforce Entry Event relates to CRM records, not Data Extension queries.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Data Extension Entry Source:
"Use the Data Extension Entry Source to inject contacts into a journey based on criteria from a query or automation. This supports orchestrating communications across multiple channels." (Source:https://help.salesforce.com/s/ar ... on_entry_source.htm)
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