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Clear MC-201 Exam | MC-201 Valid Braindumps PptAnother great format of our MC-201 exam dumps is the real questions in a PDF file. This is a portable file that contains the most probable MC-201 test questions. The Salesforce MC-201 Pdf Dumps format is a convenient preparation method as these MC-201 questions document is printable and portable. Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q65-Q70):NEW QUESTION # 65
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers
A. The rule will unmatch prospects that no longer match the criteria.
B. The rule will continuously look for prospects who match the criteria.
C. The rule will evaluate their entire prospect database for matches.
D. The rule will run once and must be re-run for prospects to match again.
Answer: B,C
Explanation:
When a user creates and resumes a new automation rule, the rule will continuously look for prospects who match the criteria (B) and evaluate their entire prospect database for matches . These are the characteristics of automation rules in Account Engagement, which are different from segmentation rules that run only once. The rule will not run once and must be re-run for prospects to match again (A), nor will it unmatch prospects that no longer match the criteria (D). Unmatching prospects is only possible with dynamic lists, not automation rules. Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
NEW QUESTION # 66
You want to track prospects that click on a banner ad. What do you use?
A. Customer redirect
B. Lead scoring and grading
C. Completion actions
D. Page actions
Answer: A
Explanation:
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. Reference: Custom Redirects, Create Custom Redirects
NEW QUESTION # 67
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
A. High open rates indicates that prospects are interacting with the content.
B. Low click rates encourage the user to optimize content or link placement in other email sends.
C. High click rates indicates that the email subject line should be the focus of the email content.
D. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
Answer: B
Explanation:
The insight that the Click-Through Rate report provides the template designer is that low click rates encourage the user to optimize content or link placement in other email sends. The Click-Through Rate report shows the percentage of email recipients who clicked on one or more links in the email. This metric indicates how engaging and relevant the email content and links are for the prospects. If the click rates are low, it means that the prospects are not interested in the email content or links, or they are not able to find them easily. The template designer can use this insight to improve the content or link placement in future email sends, such as by using more compelling calls to action, adding more value propositions, or making the links more visible and accessible. The other options are not insights that the Click-Through Rate report provides. Email clicks on the text version of the email are not tracked by Marketing Cloud Account Engagement, so they do not affect the click rates. High click rates do not indicate that the email subject line should be the focus of the email content, as the subject line is more related to the open rates. High open rates do not indicate that prospects are interacting with the content, as they only measure how many prospects opened the email, not how they engaged with it. Reference [Email Metrics Glossary]
NEW QUESTION # 68
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
A. An error message is displayed on the form preventing the prospect from submitting
B. A new prospect is created even though the prospect had previously been permanently deleted.
C. The submission of the form retrieves and restores the previously deleted prospect information including activities.
D. No new prospect is created because the prospect had previously been permanently deleted.
Answer: B
Explanation:
According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way. Reference: Salesforce documentation
NEW QUESTION # 69
How can you send an automated email to a prospect after they fill out a form?
A. Using a Segmentation Rule
B. None of the above
C. Using an Automation Rule
D. Using a Completion Action
Answer: C,D
Explanation:
You can send an automated email to a prospect after they fill out a form using either an automation rule or a completion action. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use an automation rule to send an email to prospects who fill out a specific form or any form. A completion action is a task that is performed after a prospect successfully completes a marketing element. You can use a completion action to send an email to prospects who fill out a particular form. You cannot use a segmentation rule to send an email, since segmentation rules are used to segment prospects into lists or update their field values. Reference: [Automation Rules], Completion Actions, [Segmentation Rules]
NEW QUESTION # 70
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