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Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
A. Content Builder
B. Mobile Connect
C. Profile Center
D. Smart Capture
Answer: D
Explanation:
Smart Capture is the feature that should be used to create a survey form. Smart Capture is a feature that allows marketers to create and insert forms within landing pages or emails, such as surveys, polls, or feedback requests. Smart Capture can be customized with different fields, labels, buttons, and actions. Smart Capture can capture subscriber responses and store them in a data extension or update existing records in Marketing Cloud.
NEW QUESTION # 34
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
A. A multiplier is applied to each SMS message based on the destination country
B. The majority of NTO's subscriber base is in the United States.
C. Each email consumes five super messages when sending below a certain threshold.
D. Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
Answer: A
Explanation:
A multiplier is applied to each SMS message based on the destination country, which could explain why NTO is already at 75% utilization for their annual Super Messages. For example, sending an SMS message to a subscriber in Germany consumes 1.5 Super Messages, while sending an SMS message to a subscriber in India consumes 3 Super Messages. The other options are not true or relevant.
NEW QUESTION # 35
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
A. Email Form Content Block
B. Reference Content Block
C. Cloud Page forms Content Block
D. Dynamic Content Block
Answer: A
Explanation:
To solicit website feedback directly within an email without navigating away from the email, the feature to use is B. Email Form Content Block. This block allows subscribers to submit feedback directly within the email, enhancing user experience and increasing the likelihood of feedback submission since the subscriber does not need to leave their email environment.
Reference: Salesforce Help - Email Form Content Block
NEW QUESTION # 36
Where would a Marketing Cloud admin view all verified email addresses?
A. From Address Management
B. Identity Verification Log
C. Reply Mail Management
D. Sender Profiles
Answer: A
Explanation:
To view all verified email addresses in Marketing Cloud:
Navigate to From Address Management: This section within Email Studio allows administrators to manage and view all sender addresses that have been verified and are approved for use in sending emails.
Verification and Management: This area specifically holds records of each email address that has been set up and verified, including the status of each, ensuring they are authorized to send emails from the platform.
Reference: Salesforce Marketing Cloud Email Studio Documentation
NEW QUESTION # 37
What is Setup Assistant?
A. A prioritized account configuration checklist
B. A dashboard containing key metrics for the business unit
C. A search within Help and Training limited to configuration documents
D. Support service allowing the outsourcing of repetitive admin tasks
Answer: A
Explanation:
Setup Assistant in Salesforce Marketing Cloud:
Functionality: Setup Assistant acts as a prioritized checklist designed to guide administrators through the configuration of their Marketing Cloud account. It outlines essential steps in a logical and structured order to ensure a complete and efficient setup process.
Usage: Administrators can access Setup Assistant from the Setup menu in Marketing Cloud, where they can follow the step-by-step instructions to configure various components of their account, such as sending domains, data management, and more.
Reference: Salesforce Marketing Cloud Setup Assistant Guide
NEW QUESTION # 38
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