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An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.
To which persona should the user be mapped?
A. Designer
B. Ad Ops
C. Media Planner
D. Yield Manager
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Media Planner persona is responsible for creating media plans based on RFPs, analyzing past campaign data, and proposing strategic media buys. Yield Managers focus more on inventory optimization, Designers on creative development, and Ad Ops on campaign execution.
Reference:
Media Cloud Persona Mapping Guide https://help.salesforce.com/s/ar ... onas.htm&type=5
NEW QUESTION # 18
Cloud Kicks is setting up a new instance for Media Cloud and their Sales Reps should only see opportunities that they have created. When Sales Managers run reports, they need to see the data for all the reps that report to them.
How should a Consultant set this up?
A. Set the organization wide default (OWD) for the Opportunity object to private. Set up the role hierarchy to ensure Managers can see the records owned by users below them in the role hierarchy.
B. Set the organization wide default (OWD) for the Opportunity object to private. Use sharing rules to share records owned by Sales Reps that are below the Manager in the role hierarchy.
C. Set the organization wide default (OWD) for the Opportunity object to public. Use Apex Sharing to ensure Manager's can see the records owned by users below them in the role hierarchy.
D. Set the organization wide default (OWD) for the Opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Setting the OWD to private restricts record visibility to owners by default. Using the role hierarchy allows managers to view records owned by subordinates without additional sharing rules or code. This is the standard Salesforce approach for hierarchical visibility. Public OWD would not restrict sales reps' views.
Reference:
Salesforce Sharing and Visibility Best Practices https://help.salesforce.com/s/ar ... odel.htm&type=5
NEW QUESTION # 19
A publishing company has been using media cloud decides that thhey want to use marketing cloud intelligence for analytics. However, there is an outh 2.0 authentication issue when attempting to set up data stream setup in marketing cloud intelligence. Where should a consultant go within Salesforce to ensure that the settings in marketing cloud intelligence are set up correctly?
A. custom metadata
B. aut.Provider
C. named credential
D. connected app
Answer: C
Explanation:
When facing OAuth 2.0 authentication issues during the setup of a data stream in Marketing Cloud Intelligence, checking the Named Credential settings within Salesforce is a critical step. Named Credentials provide a secure way to manage authentication details for external services, ensuring that Salesforce can securely connect to Marketing Cloud Intelligence. By verifying and, if necessary, adjusting the Named Credential settings, the consultant can resolve authentication issues, enabling successful data stream setup and integration between Salesforce and Marketing Cloud Intelligence.Reference:https://help.salesforce.com/
NEW QUESTION # 20
Cloud Kicks has been using Media Cloud for the last three months and now wants to send order data over to the Google Ad Management platform.
What does a Consultant need to create in Salesforce to specify the callout URL?
A. Named Credential
B. Auth. Provider
C. Connected App
D. Custom Metadata
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Named Credentials provide a secure and declarative way to specify callout URLs along with authentication information, simplifying integration with Google Ad Manager. Connected Apps and Auth Providers manage authentication but do not directly specify callout URLs.
Reference:
Salesforce Named Credentials https://help.salesforce.com/s/ar ... view.htm&type=5
NEW QUESTION # 21
A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers
A. Planned revenue from Ad Server and actuals from Media Cloud
B. Planned revenue from Media Cloud and actuals from Ad Server
C. Planned revenue and actuals from Ad Server
D. Planned revenue and actuals from Media Cloud
Answer: B,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud is designed to provide planned revenue figures as part of the media planning and booking process, while actual revenue data often comes from external Ad Servers that track delivery and impressions. To have a complete comparative view, consultants commonly combine planned revenue data maintained within Media Cloud with actual revenue data retrieved from the Ad Server, or use Media Cloud's integrated capabilities if actuals are captured there. Salesforce Media Cloud documentation supports this dual approach to revenue tracking by integrating planned data internally and actuals from connected Ad Servers for accurate financial analysis and reporting.
Reference:
Media Cloud Implementation Guide - Revenue Management Section
Salesforce Media Cloud Overview on Revenue Data Integration https://help.salesforce.com/s/ar ... ment.htm&type=5
NEW QUESTION # 22
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