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To become a Salesforce Certified Marketing Cloud Administrator, candidates must pass a 60-question multiple-choice exam within a time limit of 90 minutes. Marketing-Cloud-Administrator Exam covers a range of topics, including data management, email marketing, social media marketing, mobile marketing, and reporting and analytics. Candidates must also have a good understanding of Salesforce Marketing Cloud features and functionality, as well as experience in implementing and managing campaigns using the platform.
Earning the Salesforce Certified Marketing Cloud Administrator certification can provide numerous benefits for professionals, including increased job opportunities, higher salaries, and enhanced credibility in the industry. It can also help individuals improve their marketing skills and stay up-to-date with the latest trends and technologies in the field.
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The Salesforce Certified Marketing Cloud Administrator Exam certification is valid for two years, after which individuals must retake the exam to maintain their certification. However, Salesforce offers various training and certification programs to help individuals stay up-to-date with the latest trends and developments in the field of marketing cloud. Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q39-Q44):NEW QUESTION # 39
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
A. Build an email as one image, with all text saved in the brand font.
B. Build an email using multiple images, with all text saved in the brand font.
C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
Explanation:
When incorporating custom brand fonts into emails for Northern Trail Outfitters:
* Web-safe Fonts: It's recommended to use web-safe fonts in emails to ensure consistent rendering across different email clients. Custom fonts are often not supported by many email clients, which can lead to inconsistent branding and user experience.
* Font Selection: Choose a web-safe font that closely resembles the custom brand font to maintain the brand's visual identity while ensuring the email content is accessible and readable across all platforms.
NEW QUESTION # 40
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
A. Each content area specified in a dynamic content rule exists.
B. Words or phrases used may trigger spam filters.
C. Personalization strings map to attributes or data extension fields
D. Grammar and spelling in the email text is correct.
E. Correct syntax is used on any AMPScript in the email's code.
Answer: A,C,E
NEW QUESTION # 41
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
A. Normalize data and fields to prevent redundancy.
B. Ensure every data source has a sendable field.
C. Identify and assign appropriate keys to tie records together.
D. Ensure all available data is included.
E. Remove nonessential data for marketing purposes.
Answer: A,C,E
Explanation:
As the Marketing Cloud admin plans to expand the data model to include SMS and Push channels, it's important to prepare the data model for high data quality:
A). Remove nonessential data for marketing purposes: This helps streamline data management and ensures the data model is not cluttered with irrelevant information, making it easier to manage and use.
B). Identify and assign appropriate keys to tie records together: Proper key management ensures that different data sources can be linked effectively, facilitating a unified view across different marketing channels.
C). Normalize data and fields to prevent redundancy: Normalization reduces data redundancy and inconsistency, which is essential for maintaining data integrity and efficiency in a multi-channel environment.
Reference: Salesforce Help - Data Management Best Practices
NEW QUESTION # 42
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
A. Apply a permission set to the business unit
B. Disable the permissions directly within the business unit
C. Set default permissions with the restrictions on the business unit
D. A Assign a role to the business unit
Answer: D
NEW QUESTION # 43
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
A. Normalize data and fields to prevent redundancy.
B. Ensure every data source has a sendable field.
C. Identify and assign appropriate keys to tie records together.
D. Ensure all available data is included.
E. Remove nonessential data for marketing purposes.
Answer: A,C,E
Explanation:
Explanation
Removing nonessential data for marketing purposes, identifying and assigning appropriate keys to tie records together, and normalizing data and fields to prevent redundancy are the data preparations that should be made to retain high data quality in the new model. These steps will help reduce data storage costs, improve data integrity, and enable cross-channel personalization
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