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To pass the Salesforce Marketing-Cloud-Developer certification exam, candidates must demonstrate a deep understanding of the Marketing Cloud platform, including how to use it to create and manage email campaigns, social media advertising, and other targeted marketing activities. Candidates must also be able to leverage advanced features of the platform, such as automation workflows, journey builder, and data management tools, to create effective marketing campaigns that drive real results for their organizations. Overall, the Salesforce Marketing-Cloud-Developer Certification Exam is an excellent way for marketing automation professionals to showcase their skills and expertise in this rapidly growing field. Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q103-Q108):NEW QUESTION # 103
A developer receives a request to integrate Marketing Cloud with a lead capture tool. The lead capture tool will call the Marketing Cloud API to create a data extension every time a new lead form is published. The created data extension's name should match the name of the form exactly.
Which API feature could the developer use to dynamically create these data extensions?
A. REST API using POST on the /interaction/v1/EventDefinitions endpoint with Schema populated
B. REST API using POST on the /data/v1/customobjectdata/ endpoint
C. SOAP API using Create Method and the DataExtension Object
D. Creating the data extension using API is not possible
Answer: B
NEW QUESTION # 104
A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the <a> tag. What should the developer do within the <a> tag to ensure clicks are tracked for the variable? Choose 2
A. Include a variable for the Alias attribute
B. Wrap the variable in a v function
C. Wrap the variable in a RedirectTo function
D. Ensure the Conversion attribute is 'true'
Answer: C
NEW QUESTION # 105
A developer wants to include an AMPscript if/else statement in an email to satisfy the condition "if the subscriber's tier is not premier then display heading encouraging them to upgrade." The tier value has already been set as variable named @level. How should the developer write this AMPscript conditional statement?
A. " ENDIF IF @level == 'premier' THEN SET @message = 'Upgrade to premier now
B. '" ENDIF]%% %%=v(message)=%%%%=IF(@level IS 'premier', Upgrade to premier now! You are a premier member%%=IIF(@level = 'premier', 'You are a premier meber!', Upgrade to premier now!
C. %%=IIF @level == premier, You are a premier member" Upgrade to premier now!
D. %%[IF @level == 'premier' THEN SET @message = You are premier member
E. %%IF(@level == 'premier') THEN 'Upgrade to premier now!' ELSE 'You are a premier member' ENDIF]%%
Answer: B
NEW QUESTION # 106
A developer wants to expand their knowledge of Query Activities. They want to identify email addresses that have bounced in the last 30 days, along with the Bounce Reason and some additional subscriber specificdata; however, the SQL they have written does not return any records. Below is the SQL statement:
What updates should be made to ensure this SQL statement returns the desired results?
A. Marketing Cloud Data Views only hold 20 days worth of data. They should narrow scope of DateAdd function.
B. Marketing Cloud does not allow DateAdd functions in QueryActivities. They should define a specific date.
C. Marketing Cloud does not allow use of GETDATE function. They should define a specific date.
D. Marketing Cloud _Bounce data view does not contain EmailAddress. They should join on SubscriberlD.
Answer: D
Explanation:
The SQL statement in question does not return any records because it is joining on theEmailAddressfield, which is not present in the_BounceData View. The correct approach is to join using theSubscriberKey(or SubscriberID). Here is the corrected SQL statement:
SELECTs.EmailAddress, s.SubscriberKey, b.JobID, b.EventDate, b.SMTPBounceReasonFROM_Subscribers sJOIN_Bounce bONs.SubscriberKey=b.SubscriberKeyWHEREb.EventDate>DateAdd(DAY,-30, GETDATE()) This ensures that the join is based on theSubscriberKey, which is a common field in both data views.
References:
* Salesforce Marketing Cloud Data Views
* Query Activity Best Practices
NEW QUESTION # 107
A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.
Which two factors should be considered when batch deleting large volumes of contacts?Choose 2 answers
A. To more quickly remove contact information, use the suppression period length of 14.
B. The suppression status does not show for individual contacts until the entire batch processes.
C. Up to one million records can be deleted in each batch.
D. Thedeletion process supersedes other automated account activities.
Answer: B,D
NEW QUESTION # 108
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