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After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
A. Engagement Split
B. Behavioral Trigger
C. Wait Until Event
Answer: C
Explanation:
In Journey Builder, a 'Wait Until Event' activity is used to pause a journey until a specific event occurs, such as a purchase on a website. This allows the journey to continue with different steps based on customer behavior. For Northern Trail Outfitters, after the initial 'welcome' email, the journey can be configured to wait until the customer makes a purchase before proceeding to the next steps in the journey.
References:Salesforce Marketing Cloud Documentation on Wait Until Event
NEW QUESTION # 69
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
A. Mark the field as the Primary Key.
B. Select 'Deduplicate by Email' checkbox.
C. Use Email Address as Subscriber Key.
Answer: A
Explanation:
To ensure that the Email Address field values are unique in a data extension, the marketer should mark the Email Address field as the Primary Key. In Salesforce Marketing Cloud,marking a field as a Primary Key ensures that each value in that field is unique and cannot be duplicated within the data extension.
Reference:
Salesforce Marketing Cloud Documentation: Data Extensions
NEW QUESTION # 70
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
A. Create folders in My Tracking and select where to send results when sending an email.
B. Give emails unique names so they are easier to find in the tracking sends tab.
C. Remove old tracking results on a regular basis to declutter the results list.
Answer: A
Explanation:
To organize Northern Trail Outfitters' email tracking results, creating folders in My Tracking and selecting the appropriate folder when sending an email is the best practice. This helps categorize and manage tracking results efficiently, making it easier to find and analyze specific campaign results.
References:
Salesforce Marketing Cloud Documentation on My Tracking
NEW QUESTION # 71
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?
A. Failure to choose the send classification
B. Incorrect Sending Relationship
C. Two fields with ''Email Address data type
Answer: B
Explanation:
Data Retention Policies in Salesforce Marketing Cloud allow youto automatically manage the retention and deletion of data within data extensions. This feature can be configured to delete records after a specified period, such as 30 days, ensuring that non-registered customer information is automatically removed in compliance with data management policies.
Reference:Salesforce Marketing Cloud Documentation on Data Retention Policies
NEW QUESTION # 72
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
A. Tracking Extract > Import Activity > SQL Activity
B. Tracking Extract > Import Activity > Data Extension Extract
C. Tracking Extract > File Transfer > Import Activity
Answer: C
Explanation:
To import the Not Sent extract into a data extension and use it as an exclusion audience, the correct sequenceof steps in Automation Studio involves:
* Tracking Extract to get the Not Sent data,
* File Transfer to move the extracted file to the safehouse or appropriate location, Reference: Salesforce Marketing Cloud Documentation on Automation Studio Activities
NEW QUESTION # 73
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