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To prepare for the MKT-101 Exam, candidates must have a strong understanding of the Marketing Cloud platform's features, functionalities, and best practices. MKT-101 exam assesses their ability to design, implement, and measure marketing campaigns across multiple channels, including email, mobile, social media, and web. Candidates must also be familiar with customer journey mapping, segmentation, personalization, and automation, as these are essential elements of the Marketing Cloud platform.
Practice MKT-101 Exams, MKT-101 Training MaterialNowadays passing the test MKT-101 certification is extremely significant for you and can bring a lot of benefits to you. Passing the test MKT-101 certification does not only prove that you are competent in some area but also can help you enter in the big company and double your wage. Buying our MKT-101 Study Materials can help you pass the test easily and successfully. We provide the study materials which are easy to be mastered, professional expert team and first-rate service to make you get an easy and efficient learning and preparation for the MKT-101 test. Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q111-Q116):NEW QUESTION # 111
Using measures, what data can a marketer use to segment an audience?
A. Geographical Data
B. Gender Data
C. Open Data
D. First Name Attributes
Answer: C
NEW QUESTION # 112
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
A. Name and email address for each regional store manager stored on a lookup table.
B. Region code, regional store manager's name, and email address for each customer.
C. Each customer's region code and the manager's name and email address for each region code.
D. Regional store manager's name and email address for each customer.
Answer: B
NEW QUESTION # 113
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
A. Give users the Administrator Role so they can see all of the data.
B. Use the File Transfer Activity to import data into each BU.
C. Share data extensions from the top-level BU.
D. Create a local copy of the product data in each BU.
Answer: C
Explanation:
To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating local copies or duplicating data. Reference: https://help.salesforce.com/s/ar ... nits.htm&type=5
NEW QUESTION # 114
A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the
account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.
A. Create a filter and a data extension key, an interaction and a triggered send.
B. Create a filter and a data extension key, an interaction and a user-initiated send.
C. Create a measure and a data filter, a filter activity then use a triggered send.
D. Create a measure and a data filter, a filter activity then use a guided send.
Answer: D
NEW QUESTION # 115
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers
A. Sender Profiles
B. AMPscript Lookup
C. Delivery Profiles
D. Personalization Strings
Answer: D
NEW QUESTION # 116
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