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A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?
A. Ease of Maintenance - the logic is written and populated in one centralized place
B. Scalability - future data streams that will follow similar logic will be automatically harmonized.
C. Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
D. Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
E. Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
答案：A,B,C
解題說明：
Scalability: Using Calculated Dimensions allows the client to apply the same harmonization logic to future data streams, ensuring consistency and reducing the need for individual adjustments.
Ease of Maintenance: With the logic centralized in Calculated Dimensions, any adjustments or updates are applied in one place, simplifying ongoing management.
Performance: Calculated Dimensions can improve dashboard performance because their values are pre-computed and stored, reducing the need for real-time calculations when loading dashboards.
問題 #23
What is the relationship between "Media Buy Key" and "Creative Key?
A. One-to-many (one Media Buy ley has many Creative Key)
B. Many-to-one (one Creative Key has many Media Buy Keys)
C. One-to-one
D. Many-to-many
答案：A
解題說明：
In Marketing Cloud Intelligence, the "Media Buy Key" is typically associated with the purchase details of a media campaign, such as the platform, audience, and budget. The "Creative Key" relates to the specific creative asset used within a campaign, like an image, video, or text. A single media buy can have multiple creative variations to test performance or to target different audiences, leading to a one-to-many relationship.
問題 #24
A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:
From looking at the table, what are the aggregation settings for each one of the newly created KPIs?
A.
B.
C.
D.
答案：C
解題說明：
The KPI CPS (Cost per Sign-up) would be calculated by dividing the 'Media Cost' by 'Sign-ups'. The table indicates that CPS is set with two different aggregations. In option C, CPS #1 is set to 'AUTO', which allows the system to decide the best aggregation method based on the context. CPS #2 is set to 'SUM', which indicates that the individual costs per sign-up are summed up across multiple records to provide a total cost per sign-up.
問題 #25
Which two statements are correct regarding the Parent-Child configuration?
A. Parent-Child configurations can cause performances issues
B. Parent-Child allows sharing both dimensions and measurements
C. Parent-Child links different tables based on shared key values
D. A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
答案：A,C
解題說明：
Parent-Child configurations in Marketing Cloud Intelligence are used to link different data tables based on shared key values, allowing for the relational organization of data across various streams. While this setup enhances data analysis and reporting by maintaining logical relationships between parent and child tables, it can also introduce performance issues. The complexity increases with the number of relationships and the volume of data, potentially slowing down query processing and data manipulation. Additionally, Parent-Child configurations facilitate the sharing of dimensions and measurements across linked tables, enhancing the data's usability without duplicating it.
問題 #26
Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
A. 0
B. 1
C. 2
D. Depends on the Data Updates Permissions
答案：B
解題說明：
Since the data sources are linked by shared Media Buy names and all other measurements are mapped to appropriate fields without additional manipulations, each unique Media Buy Name from Google DV360 will pair with its corresponding Media Buy Name in Google Campaign Manager. The number of records in the merged table will equal the number of unique Media Buy Names in Google DV360, provided there is a matching name in Google Campaign Manager. The sample shows 4 unique Media Buy Names in Google DV360, thus resulting in 4 records.
