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To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass the Marketing-Cloud-Consultant exam. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and lasts for 105 minutes. Marketing-Cloud-Consultant exam covers a wide range of topics including email marketing best practices, creating effective marketing campaigns, and analyzing marketing data to measure success. Candidates must achieve a passing score of 63% or higher to receive the certification.
Salesforce Marketing-Cloud-Consultant Exam consists of 60 multiple-choice questions that you need to answer in 105 minutes. Marketing-Cloud-Consultant exam is available in English, Japanese, and Spanish and can be taken online or in-person at a proctored testing center. The passing score for the exam is 68%, and the certification is valid for two years. To maintain your certification, you need to complete the Trailhead maintenance module and pass the maintenance exam every two years.
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Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
A. Sender Authentication Package
B. Private Domains
C. Custom Delivery Profiles
D. Reply Mail Management
Answer: A
Explanation:
Explanation
This setting allows the consultant to verify the sender's identity and configure the incoming email settings.
Reference: https://help.salesforce.com/arti ... view.htm&type=5 To redirect its emails to Marketing Cloud servers for processing, Northern Trail Outfitters should use a Sender Authentication Package. A Sender Authentication Package is a feature that allows marketers to authenticate their email sends with their own domain and branding, instead of using Marketing Cloud's default domain and branding. This will improve email deliverability and reputation, as well as provide more control over email settings and preferences. References: https://help.salesforce.com/s/ar ... kage.htm&type=5
NEW QUESTION # 67
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
A. An email address for Contact Key.
B. A GUID or another generated ID for Contact Key.
C. A number field such as subscriber's phone number for Contact Key.
D. A common field like Physical Address for Contact Key.
Answer: B
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is D - A GUID or another generated ID for Contact Key.
* Best practice is to use a channel-agnostic, stable, unique identifier for Contact Key.
* Email addresses and phone numbers can change. A GUID (Globally Unique Identifier) or system- generated ID ensures persistent identification across email, SMS, push, and other channels.
#Why others are wrong:
* A: Physical Address isn't unique and can change.
* B: Phone number can change and is not unique to a single identity.
* C: Email addresses are prone to change over time (job switch, preference change).
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Subscriber Key and Contact Key Best Practices:
"Use a non-channel specific, unique, and persistent identifier, such as a generated GUID or system ID, as the Subscriber Key (Contact Key) across all messaging channels." (Source:https://help.salesforce.com/s/ar ... _best_practices.htm)
-
NEW QUESTION # 68
Why would a contact fail to enter a Journey Builder interaction? (Choose three.)
A. The interaction has an A/B/n split, and the contact does not meet the criteria.
B. The contact falls below the High Water Mark.
C. The interaction allows re-entry only after exiting, and the contact already exists.
D. The entry event was not fired via Automation Studio.
E. The contact did not meet the entry criteria.
Answer: B,C,E
NEW QUESTION # 69
Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?
A. Implement a Wait Activity to wait until the data extension is populated with records.
B. Place a Verification Activity between the import and SQL Query activity.
C. Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.
D. Split the existing activities into two separate automations.
Answer: B
Explanation:
A Verification Activity can check conditions (such as row count) between steps in an automation. You can configure it to send an alert if the number of imported records exceeds a threshold (like 1,000) and halt the automation, preventing the SQL query from running and updating the sendable Data Extension.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Verification Activities
# "Verification Activities allow you to evaluate conditions during an automation. You can stop the automation or send a notification if the verification fails."
-
NEW QUESTION # 70
Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
A. Journey that allows re-entry after exiting
B. Scheduled Automation using a Send Activity
C. Single Send Journey
D. Scheduled Automation utilizing Triggered Send Emails
Answer: B
Explanation:
A Scheduled Automation using a Send Activity is ideal for sending emails to a data extension that is regularly updated.This approach allows for efficient and timely sends without the overhead of journey management, making it suitable for periodic newsletters with dynamic subscriber lists.
Reference:
Salesforce Help:Automation Studio Activities
NEW QUESTION # 71
......
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