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NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
A. Journey Extracts
B. Journey Templates
C. Copy activities
D. Deployment Manager
Answer: B
Explanation:
To facilitate the replication of journey structures across different business units, use:
* Journey Templates: This feature allows administrators to create templates from existing journeys, which can then be used to set up similar journeys in other business units. It provides a standardized approach to journey creation, reducing setup time and ensuring consistency in campaign execution.
* Utilization: Create a template from an existing journey within the Journey Builder, then import and customize this template in another business unit as needed.
NEW QUESTION # 119
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
A. Time Between Send and Engagement
B. Email Performance by Device
C. Email Sending Performance Report
D. Deliverability Complaint Rate
Answer: A,B
Explanation:
To enhance mobile adoption strategies, Northern Trail Outfitters can leverage the following reports:
A). Email Performance by Device: This report provides insights into how subscribers are interacting with emails across different devices, which can help NTO understand device preferences and optimize their mobile content.
B). Time Between Send and Engagement: This report tracks the time it takes for recipients to engage with emails after they are sent, helping to determine the effectiveness of timing and content across different platforms, including mobile devices.
Reference: Salesforce Help - Discover Reporting Tool
NEW QUESTION # 120
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
A. Email Studio > Synchronized Data Extensions
B. Contact Builder > Synchronized Data Extensions
C. Contact Builder > Data Sources
D. Automation Studio > File Transfers
Answer: B
Explanation:
To troubleshoot issues with outdated data from Sales Cloud in Marketing Cloud, the admin should:
Check Synchronized Data Extensions: Navigate to Contact Builder and review the Synchronized Data Extensions. This area shows the synchronization status and configuration between Sales Cloud and Marketing Cloud.
Data Refresh Rate: Verify how frequently the data is synchronized and ensure that the synchronization schedule meets the operational requirements, adjusting as necessary to ensure data is up to date.
Reference: Salesforce Marketing Cloud Synchronization Documentation
NEW QUESTION # 121
What functionality is contained in Journey Builder that does not exist in Automation Studio?
A. The ability to send an email to a Salesforce audience.
B. Native execution of a Server-side JavaScript activity.
C. The option to convert a qualified Lead to a Contact.
D. Flexibility to wait based on duration or a specific time.
Answer: C
Explanation:
Explanation
The option to convert a qualified Lead to a Contact is a functionality that is contained in Journey Builder but not in Automation Studio. This option allows marketers to create journeys that interact with Salesforce CRM data and automate lead conversion based on predefined criteria
NEW QUESTION # 122
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
A. Install App-appropriate business units for expanded access
B. License all appropriate users within the installed package
C. Configure the API Integration to allow all users access
D. Choose Public App Integration during the installation
Answer: B
Explanation:
Explanation
To ensure users have access to Query Studio for Marketing Cloud, the admin should license all appropriate users within the installed package. Query Studio is an app that allows users to write and run SQL queries on data extensions within Marketing Cloud. To use Query Studio, users need to be licensed by the admin within the installed package settings. The admin can select which users or roles can access Query Studio and assign them a license. The other options are incorrect because:
* Choose Public App Integration during the installation. This option will not ensure users have access to Query Studio for Marketing Cloud, as it only affects how Query Studio connects to Marketing Cloud via API. Choosing Public App Integration means that Query Studio will use a single API user for all requests, while choosing Private App Integration means that Query Studio will use each user's own API credentials for requests. However, this does not affect whether users can access Query Studio or not; they still need to be licensed by the admin within the installed package settings.
* Install App-appropriate business units for expanded access. This option will not ensure users have access to Query Studio for Marketing Cloud, as it only affects which business units can use Query Studio. Installing App-appropriate business units means that Query Studio will be available in all business units within an account, while installing App-specific business units means that Query Studio will be available only in selected business units. However, this does not affect whether users can access Query Studio or not; they still need to be licensed by the admin within the installed package settings.
* Configure the API Integration to allow all users access. This option will not ensure users have access to Query Studio for Marketing Cloud, as it only affects how Query Studio connects to Marketing Cloud via API. Configuring the API Integration means that the admin can set up the API user credentials and permissions for Query Studio. However, this does not affect whether users can access Query Studio or not; they still need to be licensed by the admin within the installed package settings.
NEW QUESTION # 123
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