Title: MC-201 Exam Certification Cost & MC-201 Valid Exam Sims [Print This Page] Author: gregowe113 Time: yesterday 15:02 Title: MC-201 Exam Certification Cost & MC-201 Valid Exam Sims The Salesforce Certified Marketing Cloud Account Engagement Specialist certification provides beginners and professionals with multiple great career opportunities. The Salesforce Exam MC-201 examination is one of the most demanding Salesforce tests. There are multiple benefits you can get after cracking the MC-201 test. The top-listed benefits include skill verification, high-paying jobs, bonuses, and promotions in your current organizations. All these benefits of earning the MC-201 certificate help you level up your career in the tech sector.
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MC-201 Valid Exam Sims, MC-201 Reliable Exam SimulatorGod always helps those who help themselves. It is impossible to make great fortune overnight. Enough preparation and efforts are needed when you come across an opportunity. So we suggest that you learn our MC-201 latest training material, which can help broaden your knowledge. Nowadays, lifelong learning has got wide attention. The much knowledge you learn, the better chance you will have. Our MC-201 practice material suits you best. You can elevate your ability in a short time. Then you can apply what you have learned on our MC-201 test engine into practice. We warmly welcome you to purchase our study guide. Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q68-Q73):NEW QUESTION # 68
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
A. Custom redirect
B. Segmentation rule
C. Engagement studio
D. Completion action
Answer: D
Explanation:
The automation tool that should be used to increase a prospect's score an additional five points every time a specific form is completed is completion action. A completion action is an automated task that is triggered by a certain element in Marketing Cloud Account Engagement, such as a form, a form handler, a custom redirect, a page action, or a file download17. A completion action can perform various actions, such as adjusting score, adding to list, assigning to user, sending autoresponder email, and so on18. A completion action can be added to a form in the fourth step of the form builder tool, and it can be customized to execute only on prospects who meet specific criteria19. A completion action is not retroactive and will only apply to prospects who complete the chosen action moving forward
NEW QUESTION # 69
What does the gear icon on the prospect list allow you to do?
A. Delete
B. Assign
C. Edit
D. Copy
Answer: A,B,C
Explanation:
According to the Salesforce documentation, the actions that can be done with the gear icon on the prospect list are: B) Assign, C) Delete, and D) Edit. The gear icon is a feature that allows users to perform different actions on a prospect or a group of prospects from the Prospect List. The gear icon can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different options for the selected prospect or prospects, such as assign, delete, or edit. The assign option allows the user to assign the prospect or prospects to a user, a group, or a queue. The delete option allows the user to delete the prospect or prospects from Marketing Cloud Account Engagement. The edit option allows the user to edit the prospect or prospects' information, such as name, email, or custom fields. The copy option is not an action that can be done with the gear icon on the prospect list, as it is not an available option for the prospect or prospects. Reference: Salesforce documentation
NEW QUESTION # 70
Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
A. When prospects are added to a static list.
B. When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.
C. When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.
D. When a profile is associated with the prospects.
Answer: B,C
Explanation:
The two events that allow for a prospect's Marketing Cloud Account Engagement campaign to be set are:
When new prospects are imported into Marketing Cloud Account Engagement via a .csv file. A Marketing Cloud Account Engagement campaign is a marketing initiative that you use to track the first touch point with your prospects, such as a trade show, a webinar, or a Google Ad. You can assign a Marketing Cloud Account Engagement campaign to your prospects when you import them into Marketing Cloud Account Engagement via a .csv file, which is a file that contains the prospect data in a comma-separated format. You can use the Marketing Cloud Account Engagement campaign field in the .csv file to specify the campaign that you want to associate with the prospects, or you can use the default campaign that you select when you upload the file4.
When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns. The Google Analytics connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Google Analytics account, and sync the campaign data between them. You can use the Google Analytics connector to append UTM parameters to your Marketing Cloud Account Engagement tracked links, and associate prospects with third-party campaigns, such as Google Ads, Facebook Ads, or Twitter Ads. UTM parameters are tags that you can add to the end of a URL to track the source, medium, campaign, term, and content of your web traffic. When a prospect clicks on a Marketing Cloud Account Engagement tracked link that contains UTM parameters, Marketing Cloud Account Engagement will set the prospect's Marketing Cloud Account Engagement campaign to the value of the utm_campaign parameter, if it exists.
NEW QUESTION # 71
A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?
A. Select the desired engagement program from the email
B. Convert the email content record to an email template.
C. Activate the email for use in automation.
D. Copy the email HTML and recreate it as an email template Pardot.
Answer: B
Explanation:
In Salesforce Pardot's enhanced email experience, the process to use a created email content in an engagement program requires converting the email content into an email template.
Convert the email content record to an email template: This functionality allows marketers to leverage the rich content created in the email content record format and utilize it within the structured framework of an engagement program. The conversion process standardizes the email content into a template format, which can then be seamlessly integrated into various Pardot automation tools including engagement programs. This ensures that the aesthetic and functional integrity of the email content is maintained across different marketing campaigns and workflows.
Options such as selecting the engagement program directly from the email or activating the email for use in automation do not align with Pardot's current capabilities regarding email integration in engagement programs, as they require the email to be in a template format to be used effectively.
NEW QUESTION # 72
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
A. Update the conversion field in Google Analytics.
B. Sync prospects with Google AdWords.
C. Send emails to prospects from Gmail.
D. Append UTM parameters to a prospect record.
Answer: D
Explanation:
The Google Analytics connector allows Marketing Cloud Account Engagement to append UTM parameters to a prospect record. UTM parameters are tags that you can add to the end of a URL to track the source, medium, campaign, term, and content of your web traffic. By connecting Marketing Cloud Account Engagement with Google Analytics, you can automatically add UTM parameters to your Marketing Cloud Account Engagement tracked links and sync them with the prospect records. This allows you to see how your prospects are interacting with your online campaigns and measure their effectiveness
NEW QUESTION # 73
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