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100% Pass Salesforce - MC-201 - Updated Valid Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Pass4sureBudget-friendly MC-201 study guides have been created by PassTorrent because the registration price for the Salesforce MC-201 exam is already high. You won't ever need to look up information in various books because our Salesforce MC-201 Real Questions are created with that in mind. We provide 365 days free upgrades. Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q61-Q66):NEW QUESTION # 61
You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?
A. Set them up as a Sales user in Marketing Cloud Account Engagement
B. Set them up as a Marketing user and then control how many emails can be sent.
C. You can't send one-to-one emails out of Marketing Cloud Account Engagement.
D. Set them up as a one-to-one email user only
Answer: A
Explanation:
Sales users are Marketing Cloud Account Engagement users who have access to the prospect database and can send one-to-one emails to prospects, but not list emails. Sales users can also view and edit prospect records, create tasks and activities, and sync prospects with Salesforce. You can set up sales users in Marketing Cloud Account Engagement by assigning them the Sales role and enabling the one-to-one email option in their user settings. Reference: [User Roles], [Create and Edit Users]
NEW QUESTION # 62
How often does Marketing Cloud Account Engagement sync with Salesforce?
A. 30 minutes
B. Real time
C. 5 minutes
D. 10 minutes
Answer: D
Explanation:
Marketing Cloud Account Engagement syncs with Salesforce every 10 minutes. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. Marketing Cloud Account Engagement syncs with Salesforce every 10 minutes by default, but you can also trigger a sync manually or by certain actions. For example, you can sync a prospect from their record in Marketing Cloud Account Engagement or Salesforce, or you can sync a group of prospects by using automation rules, segmentation rules, or imports. You can also sync a prospect by changing their Marketing Cloud Account Engagement campaign, assigned user, or email opt-out status. You can view the sync status and history on the prospect record in Marketing Cloud Account Engagement or Salesforce. For more details -> 18192021
NEW QUESTION # 63
LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
A. Create an operational email
B. Create an email template draft
C. Create and publish an email template
D. Create a list email draft
Answer: C
Explanation:
The best way to achieve the goal of keeping email branding consistent and allowing Marketing Cloud Account Engagement users to select the email content when building out engagement studio programs, one-to-one emails, and autoresponders is to create and publish an email template. An email template is a reusable email layout that can be used for different types of emails in Marketing Cloud Account Engagement. An email template can contain text, HTML, images, variable tags, and dynamic content. An email template can be customized to match the branding and design of the company's website and other marketing materials. An email template can be published to make it available for use in Marketing Cloud Account Engagement1. Option B is not correct because an email template draft is a template that has not been published yet and cannot be used for emails until it is published. Option C is not correct because an operational email is a type of email that is sent to prospects regardless of their opt-in status and is used for important or transactional messages, such as invoices, receipts, or password resets. An operational email is not a reusable email layout and does not affect the branding consistency. Option D is not correct because a list email draft is an email that has not been sent yet and can be used only once. A list email draft is not a reusable email layout and does not affect the branding consistency.
NEW QUESTION # 64
What do spam complaints refer to in an email report?
A. The number of prospects who clicked the unsubscribe link
B. The number of prospects who replied to the email to ask to be removed
C. The number of prospects who marked an email as spam
D. The number of prospects who opted out via the email preference center
Answer: C
Explanation:
According to the Salesforce documentation, spam complaints refer to the number of prospects who marked an email as spam in an email report. An email report is a report that shows the performance and results of an email send, such as opens, clicks, bounces, unsubscribes, and spam complaints. A spam complaint is recorded when a prospect clicks the spam or junk button in their email client, indicating that they do not want to receive emails from the sender. Spam complaints can negatively affect the sender's reputation and deliverability, so it is important to monitor and minimize them. Spam complaints do not refer to the number of prospects who clicked the unsubscribe link, replied to the email to ask to be removed, or opted out via the email preference center, as these are different ways of unsubscribing from emails, not marking them as spam. Reference: Salesforce documentation
NEW QUESTION # 65
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?
A. The field is created as a custom prospect field on the Prospect Fields page.
B. The field Is created and added to the form in Engagement Studio.
C. The field is created as a custom prospect field in the form editor.
D. The field Is created as a default account field in the form editor.
Answer: A
Explanation:
In Pardot, new custom fields for prospects are created in the Prospect Fields page under the admin settings. Once a field is created here, it can then be added to forms as needed. This process ensures that all data captured through forms is aligned with the prospect data structure already established in the system, allowing for consistent data management and integration with Salesforce CRM fields if required. This separation of field creation and form editing ensures organized management of prospect data attributes.
NEW QUESTION # 66
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