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Title: 📚 Salesforce MKT-101 Dumps - Study Guide and Key Topics [Print This Page]

Author: Nathan01 Time: 4/28/2025 19:27
Title: 📚 Salesforce MKT-101 Dumps - Study Guide and Key Topics

What is MKT-101 Dumps?

The MKT-101 Dumps is officially called:

✅ Build and Analyze Customer Journeys using Marketing Cloud

It's part of the Salesforce Marketing Cloud learning path, helping you prove your ability to:

Design customer journeys
Use Marketing Cloud tools (Email Studio, Journey Builder, Contact Builder, etc.)
Analyze and optimize journeys and campaigns

📝 MKT-101 Exam Overview
ItemDetails
Exam CodeMKT-101
Exam NameBuild and Analyze Customer Journeys using Marketing Cloud
Number of Questions60 (plus 5 unscored)
Time Limit105 minutes
Passing Score65%

FormatMultiple Choice/Multiple Select

🔥 Important Topics You MUST Master1. Journey Builder

Journey Builder setup and configuration
Entry Sources (data extension, Salesforce events)
Journey activities (email, SMS, update contact, wait times)
Contact Evaluation and Contact Entry modes

2. Email Studio

Create/send marketing emails
A/B testing
Send classifications
Personalization strings

3. Automation Studio

Setting up automations
SQL queries
Schedules and triggers
Data extract, file transfer activities

4. Contact Builder

Data extensions (standard, filtered, synchronized)
Attribute groups
Subscriber keys
Relationships between data objects

5. Analytics & Reporting

Tracking reports
Journey analytics
Email reporting (e.g., open rates, click-through rates)
Email send logs

🧠 Study Strategy

✅ Master Journey Builder First: 35-40% of the exam touches Journey Builder.
✅ Understand Data Models: Contact Builder questions trip people up!
✅ Practice Automations: Know how to schedule imports, queries, and triggers.
✅ Know Metrics: What does a 20% open rate mean? Be ready for reporting questions.
✅ Scenario Thinking: Most questions present a business scenario. Choose the best approach, not just "what's possible."

🛠 Sample MKT-101 Practice Questions

Here are 5 free sample questions I made for you (not dumps — my own based on the exam guide):

Question 1:
A marketer wants to send a welcome email to new subscribers immediately after signup. Which Journey Builder entry source should they use?
✅ A) API Event
B) Salesforce Data Event
C) CloudPages Form Submit
D) File Drop

Question 2:
In Marketing Cloud, which field ensures that a subscriber is uniquely identified across multiple channels?
A) Email Address
✅ B) Subscriber Key
C) Contact ID
D) Subscriber ID

Question 3:
Which activity in Journey Builder is used to update a field in a data extension when a contact moves through the journey?
A) Decision Split
✅ B) Update Contact Activity
C) Wait Activity
D) Random Split

Question 4:
A marketer wants to determine which email subject line performs better. Which feature should they use?
A) Send Throttle
✅ B) A/B Test
C) Delivery Profile
D) Test Send

Question 5:
What is the correct order to configure an import automation?
A) SQL Activity > Data Extract > File Transfer
B) Data Extract > File Transfer > SQL Activity
✅ C) File Transfer > Data Extract > Import File
D) Import File > File Transfer > Data Extract

🎯 Final Tips

Spend extra time on Journey Builder and Contact Builder!
Know the difference between Subscribers and Contacts.
Understand entry events vs automation triggers.
Practice building real journeys if possible (even in a free dev environment).
Relax — most questions give you clues if you read carefully.

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