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Salesforce Marketing Cloud is a powerful marketing automation tool that enables businesses to engage with their customers across various channels such as email, social media, mobile, and web. As a Salesforce Certified Marketing Cloud Consultant, you will be responsible for implementing and managing the Marketing Cloud platform for your organization or clients. To become certified, you need to pass the Salesforce Marketing-Cloud-Consultant exam.
Earning the Salesforce Certified Marketing Cloud Consultant certification can provide a number of benefits to individuals and organizations. For individuals, the certification can demonstrate a high level of expertise in the Salesforce Marketing Cloud, which can lead to career advancement and increased earning potential. For organizations, having certified professionals on staff can improve the effectiveness of marketing campaigns and increase overall productivity. Overall, the Salesforce Marketing-Cloud-Consultant Certification is a valuable credential for anyone working in the marketing technology field.
Becoming a Salesforce Certified Marketing Cloud Consultant is a great way to enhance your career prospects in the field of digital marketing. Salesforce Certified Marketing Cloud Consultant certification demonstrates your expertise in using the Salesforce Marketing Cloud to design and execute effective marketing campaigns. It also validates your ability to analyze data and use insights to optimize marketing strategies. Whether you are a marketing professional looking to advance your career or a consultant looking to provide value to your clients, the Salesforce Marketing-Cloud-Consultant Certification Exam is an excellent investment in your future.
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When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
A. Create a new Attribute Group referencing all email address fields in Data Designer.
B. Add all email address fields into the Contact Configuration screen in the correct order
C. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
D. Create a new Import to populate subscriber email addresses into All Subscribers.
Answer: B
NEW QUESTION # 157
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
A. AMPscript
B. SSJS
C. HTML
D. SQL
Answer: A
Explanation:
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.
NEW QUESTION # 158
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
A. Upload data files to Marketing Cloud using SFTP instead of FTP
B. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
C. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
D. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
Answer: C
NEW QUESTION # 159
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
A. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
B. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
Answer: C
NEW QUESTION # 160
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
A. Create a one-to-many relationship between Orders and Order_Details
B. Create a one-to-one relationship between Orders and order_Details
C. Create a one-to-one relationship between the contact record and Order_Details
D. Create a one-to-one relationship between Order_Details and Products
Answer: A,D
NEW QUESTION # 161
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