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LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?
A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
B. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
C. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
D. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
Answer: A
NEW QUESTION # 157
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field
A. Phone
B. You can't do this
C. Number
D. Text
Answer: D
NEW QUESTION # 158
What is true about scoring? [Choose one answer]
A. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
B. It is not possible to reset a prospect's score to 0.
C. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
D. Salesforce opportunities can influence a prospect's score.
Answer: D
NEW QUESTION # 159
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
NEW QUESTION # 160
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
A. Account-to-Opportunity Matching
B. First Touch Model
C. Primary - Campaign Source Attribution
B, Einstein Attribution
Answer: B
NEW QUESTION # 161
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