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Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
A. Last purchase date
B. Channel preference of customers.
C. Number of items per order.
D. Products purchased from a competitor.
Answer: A,B
Explanation:
To enhance personalized interactions and increase purchase frequency using Journey Builder:
Channel Preference: Understanding the preferred communication channels of customers allows for personalized and effective outreach, potentially increasing engagement and response rates.
Last Purchase Date: Tracking when a customer last made a purchase can help in timing communications effectively, triggering reminders or promotions at optimal times to encourage repeat purchases.
Reference: Salesforce Marketing Cloud Journey Builder Best Practices
NEW QUESTION # 78
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
A. SQL Queries
B. Journey
C. Data Filters
D. Measures
Answer: A
Explanation:
To target subscribers based on complex criteria, such as recent engagement and geographic proximity:
Use SQL Queries in Automation Studio to create a highly specific audience segment. SQL queries allow for the combination of multiple data points and criteria into a single query, providing the flexibility needed for complex segmentation.
Write a SQL query that joins email interaction data with subscriber location data, filtering for those who engaged within the last 30 days and are within 10 miles of an NTO store.
Reference: Salesforce Marketing Cloud SQL Query Activity in Automation Studio
NEW QUESTION # 79
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
A. Decryption Activity
B. File Transfer Activity
C. Data Extract Activity
D. Import Activity
Answer: B
Explanation:
The File Transfer Activity can be used to decrypt a file on the SFTP server using a PGP key. This activity prepares the file for importing into Marketing Cloud. The other activities do not have the option to decrypt a file.
NEW QUESTION # 80
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
A. Multiple FTP users must be accommodated.
B. Brand-specific private domains are required for images and links.
C. A new sender profile is needed for sending transactional emails.
Answer: B
NEW QUESTION # 81
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
A. Synchronized Data Sources.
B. Journey Builder
C. Query Studio
D. Cloud Pages
Answer: A
Explanation:
To use Sales Cloud data in their queries, the admin should use Synchronized Data Sources. This feature allows Marketing Cloud to automatically import and update data from Sales Cloud objects and fields. The data is stored in data extensions that can be queried using SQL.
NEW QUESTION # 82
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