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MC-201 100% Accuracy & Exam MC-201 TutorialsYou don't need to enroll yourself in expensive MC-201 exam training classes. With the Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) valid dumps, you can easily prepare well for the actual Salesforce MC-201 Exam at home. Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) practice test software is compatible with windows and the web-based software will work on many operating systems. Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q246-Q251):NEW QUESTION # 246
A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?
A. The winning variation did not have any opens.
B. The A/B test winning variation has not been determined.
C. The winning variation did not have any clicks.
D. The A/B test v/as a tie between the two variations.
Answer: D
Explanation:
An A/B test list send email is a type of email send that allows marketers to test different versions of an email and measure their performance based on metrics such as opens, clicks, and conversions. The winning version is the one that has the highest percentage of the selected metric. If the winning version shows the percentage by which it out-performed the other version as 0%, it means that both versions had the same performance on the selected metric, and the A/B test was a tie2. References: 2: A/B Testing Your Email Sends
NEW QUESTION # 247
How can you send an automated email to a prospect after they fill out a form?
A. Using a Completion Action
B. Using an Automation Rule
C. None of the above
D. Using a Segmentation Rule
Answer: A,B
Explanation:
You can send an automated email to a prospect after they fill out a form using either an automation rule or a completion action. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use an automation rule to send an email to prospects who fill out a specific form or any form. A completion action is a task that is performed after a prospect successfully completes a marketing element. You can use a completion action to send an email to prospects who fill out a particular form. You cannot use a segmentation rule to send an email, since segmentation rules are used to segment prospects into lists or update their field values. Reference: [Automation Rules], Completion Actions, [Segmentation Rules]
NEW QUESTION # 248
What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?
A. Marketing
B. Administrator
C. Sales manager
D. Sales
Answer: B
Explanation:
The user role that a Marketing Cloud Account Engagement user must have in order to verify the Salesforce connector is Administrator. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have the Administrator user role in Marketing Cloud Account Engagement, which gives you full access to all features and settings in Marketing Cloud Account Engagement, including the connectors. You also need to have the appropriate permissions in Salesforce, such as the API Enabled and Modify All Data permissions
NEW QUESTION # 249
Form or Form Handler? I need to be able to edit and change my form directly.
A. Form Handler
B. Form
Answer: B
Explanation:
Marketing Cloud Account Engagement forms are the best option if you need to be able to edit and change your form directly. Marketing Cloud Account Engagement forms are built and managed completely in Marketing Cloud Account Engagement, and you can easily modify them using the form builder or the layout template. You can also preview and test your changes before publishing them. Form handlers, on the other hand, require you to edit and change your form on the external platform where it is hosted, and you may need to regenerate the code snippet if you add or remove any fields
NEW QUESTION # 250
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
A. Custom redirect click
B. Prospect grade
C. List membership
D. Email open
E. File download
Answer: A,C,D
Explanation:
In Engagement Studio programs within Pardot, the paths that prospects take can be defined by various triggers based on their actions or statuses. The following are valid triggers:
List membership: This trigger checks if the prospect belongs to a specific list, allowing for tailored engagements based on list segmentation.
Email open: This monitors whether a prospect has opened an email, serving as a behavioral trigger for further actions.
Custom redirect click: This trigger checks if the prospect has clicked on a custom redirect link, which is often used to track engagement with specific content or calls to action. These triggers help in dynamically steering prospects through different paths based on their interactions with marketing materials.
NEW QUESTION # 251
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