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Salesforce is a cloud-based customer relationship management (CRM) platform that offers a range of solutions to help businesses manage their sales, marketing, customer service, and other operations. One of the key solutions offered by Salesforce is Marketing Cloud, which helps businesses build and execute targeted marketing campaigns across multiple channels. The Salesforce Marketing Cloud also allows businesses to analyze customer data and build personalized customer journeys to improve engagement and drive revenue. Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q24-Q29):NEW QUESTION # 24
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails. The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?
A. Create a scheduled automation to import the file on a recurring basis with store information
B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP
C. Create an automation to begin when information changes on a store object using a workflow rule
D. Create a file drop automation to initiate when the store's data extension is updated via import
Answer: C
NEW QUESTION # 25
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
A. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
C. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
D. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
Answer: C
NEW QUESTION # 26
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
A. _sent Dataview
B. 'Subscribers Not Sent To* report
C. Not Sent Tracking Extract
Answer: B
NEW QUESTION # 27
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?
A. Select the 'Use for triggeredsend' checkbox.
B. Include Subscriberkey and Emailaddress field as primary key.
C. Create from template and choose triggeredsend template.
Answer: B
NEW QUESTION # 28
Using measures, what data can a marketer use to segment an audience?
A. First Name Attributes
B. Geographical Data
C. Gender Data
D. Open Data
Answer: D
NEW QUESTION # 29
......
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