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Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
A. An automation that Imports subscriber data regularly and updates key data extensions
B. An automation that contains several recurring emails and decisioning points
C. An automation that deletes old data extensions, emails, and reports
Answer: A
Explanation:
As a good first step in adding automation to its email marketing, Northern Trail Outfitters should create an automation that imports subscriber dataregularly and updates key data extensions. This ensures that the data is always up-to-date and accurate, forming the foundation for all subsequent automated campaigns and decisioning processes.
References:
Salesforce Marketing Cloud Documentation on Automation Studio
NEW QUESTION # 76
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which featureprovides a way to automatically maintain a data extension's records?
A. Delete Filter Activity
B. Contact Delete
C. Data Retention Policy
Answer: C
Explanation:
The Data Retention Policy feature in Salesforce Marketing Cloud allows for the automatic deletion of records from a data extension after a specified period. For Northern Trail Outfitters, setting a Data Retention Policy to delete records after 30 days ensures that nonregistered customers' contact information is automatically removed, maintaining compliance withdata protection policies.
Reference: Salesforce Marketing Cloud Documentation on Data Retention Policies
NEW QUESTION # 77
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
A. Schedule the automation to run hourly.
B. Trigger the automation via API.
C. Use a File Drop starting source.
Answer: B
Explanation:
To configure an automation to run as soon as a process completes on the company's website, especially when there is no access to SFTP, the best approach is to trigger the automation via API. Salesforce Marketing Cloud provides robust API capabilities that allow external systems to trigger automations directly. This method ensures the automation runs immediately after the web process completes, providing a seamless and efficient solution.
References:
Salesforce Help: Automation Studio API
Salesforce Marketing Cloud: API Triggered Automations
NEW QUESTION # 78
Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?
A. Data Designer
B. Automation Studio
C. Audience Studio
Answer: A
Explanation:
To create a sendable data extension from various tables including orders, subscribers, and product line items, the marketer should use Data Designer. Data Designer allows users to define and relatedata within Marketing Cloud, facilitating the creation of complex data relationships and data extensions used in journeys and campaigns.
References:
Salesforce Marketing Cloud Documentation on Data Designer
NEW QUESTION # 79
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
A. Manual Engagement
B. Web Conversion
C. Email Engagement
Answer: B
Explanation:
Reference:Salesforce Documentation - Path Optimizer
NEW QUESTION # 80
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