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Salesforce Certified Marketing Cloud Email Specialist Certification Exam is a valuable credential for professionals who want to enhance their career opportunities in the email marketing industry. Salesforce Certified Marketing Cloud Email Specialist certification demonstrates to potential employers that you have the knowledge and skills to design, build, and execute effective email marketing campaigns using the Salesforce Marketing Cloud platform. It also validates your ability to analyze and interpret data to improve the performance of email marketing campaigns.
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An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers
A. A/B test the effectiveness of different subjects.
B. Keep the subject text between 50 and 100 characters long.
C. Include information relevant to the message in the subject line.
D. Include "RE:", "FWD:' "etc." to get the reader's attention.
Answer: A,B
NEW QUESTION # 79
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
A. Path Optimizer
B. Einstain Engagement Activities
C. A/B Testing
Answer: A
Explanation:
Path Optimizer in Journey Builder allows marketers to test different paths within a journey based on various parameters. This tool helps in assessing the effectiveness of different emails or other journey steps by comparing how different segments of the audience respond to each path.
NEW QUESTION # 80
Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?
A. Send Activity
B. User-Initiated Email
C. Send Flow
D. Guided Send
Answer: D
NEW QUESTION # 81
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
A. Recurring Send Schedule via Guided Send
B. Send Flow
C. Send Email Activity
D. Triggered Send
Answer: D
NEW QUESTION # 82
A Marketer Sends an email to a Sendable data extension. The Data Extension has a
Subscriber relationship that matches Customer_ID on the data extension to Subscriber
Key on the All Subscriber Lists.
A. The email will be sent to the subscriber Key on All Subscribers List
B. The email will be sent to the email address stored on All Subscriber Lists
C. The email will be sent to the email address stored on Data Extension
D. The email will be sent to the field marked as the Primary Key
Answer: B
NEW QUESTION # 83
......
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