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What is true about the Salesforce connector ?
A. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
B. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
C. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
D. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
Answer: B,D
NEW QUESTION # 199
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
B. Prospects with invalid emails are sent an autoresponder requesting email verification.
C. Send the content via an autoresponder email with a link to download the content.
D. Using the data format drop-down, set the email validation option at the form level.
Answer: B,D
NEW QUESTION # 200
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
A. Create all contacts as campaign members in one campaign.
B. Convert all existing leads into contacts to tie to accounts.
C. Identify attributes of the key accounts they want to target.
D. Develop dynamic content based on lead fields.
Answer: C
NEW QUESTION # 201
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
A. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
B. Automation rules with attended webinar and remove action
C. Automation Rule with blank critera and add action &
D. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
E. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
Answer: C
NEW QUESTION # 202
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
A. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
B. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
C. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
D. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
Answer: B
NEW QUESTION # 203
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