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Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
A. Create one child business unit for the other brands to share but apply folders and naming conventions.
B. Create and apply folders with naming conventions in the current account to keep track of brand assets.
C. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
D. Create child business units for each brand and nest another level of child business units for GEOs.
Answer: B
NEW QUESTION # 23
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer dat a. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
A. IP Allowlist
B. Audit Trail
C. Export Email Allowlist
D. Identity Verification
Answer: C
NEW QUESTION # 24
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
A. Frustration of users upon timeouts
B. Typical length of time users spend in Marketing Cloud
C. Security risk of unauthorized users for longer timeout settings
D. Best practice suggests a 20-minute timeout setting
E. Change impacts all users
Answer: A,C,E
Explanation:
Explanation
Before updating and increasing their session timeout setting, the admin should review the following three considerations:
* Frustration of users upon timeouts. The admin should consider how users feel when their sessions expire and they have to log in again. Increasing the session timeout setting can reduce user frustration and improve user experience by allowing them to stay logged in longer.
* Security risk of unauthorized users for longer timeout settings. The admin should consider how longer timeout settings can increase the security risk of unauthorized users accessing Marketing Cloud.
Increasing the session timeout setting can expose user accounts and data to potential threats if users leave their devices unattended or share them with others.
* Change impacts all users. The admin should consider how changing the session timeout setting will affect all users within their account or business unit. Increasing the session timeout setting will apply to all users who log in to Marketing Cloud after the change, regardless of their roles or permissions. The other option is incorrect because:
* Typical length of time users spend in Marketing Cloud. This is not a consideration for updating and increasing their session timeout setting, as it does not affect the security or user experience of Marketing Cloud. The typical length of time users spend in Marketing Cloud may vary depending on their tasks and needs, but it does not determine how long their sessions should last before expiring.
NEW QUESTION # 25
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
A. Campaign Email Tracking Report
B. Email Send Report
C. Account Send Summary Report
D. Email Performance Over Time Report
Answer: B
Explanation:
For NTO's requirement to pull detailed email metrics for each campaign across different Business Units, the appropriate report to use is the Email Send Report. This report provides comprehensive details on metrics such as number of sends, delivery rate, various bounce rates, open rate, click rate, complaint rate, and unsubscribe rate for individual email sends, which aligns well with the specified reporting needs for the quarterly meeting.
Reference: Salesforce Help - Email Send Report
NEW QUESTION # 26
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
A. Building the data structure used to store audience information
B. Importing data into contacts using the Data Loader
C. Creating a SMS message and sending a mobile campaign
D. Creating users and assigning roles which meet their job functions
E. Classifying sends and defining parameters for email sends
Answer: A,B,D
Explanation:
In the Setup Assistant for a new Salesforce Marketing Cloud instance, the admin is guided through several critical tasks to establish the operational environment:
Creating users and assigning roles: Setup Assistant helps define user roles and permissions tailored to specific job functions, ensuring proper access control and workflow management.
Building the data structure: This task involves creating data extensions and attribute groups to effectively organize and manage customer data.
Importing data into contacts: Utilizing tools like Data Loader, the admin can import existing customer data into Marketing Cloud, setting the foundation for targeted marketing activities.
Reference: Salesforce Marketing Cloud Setup Assistant
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