AP‑215 Marketing Cloud Intelligence Accredited Professional Exam Overview

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The AP‑215 exam certifies that a candidate understands Salesforce Marketing Cloud Intelligence, including ingesting and integrating diverse data streams, modeling and mapping data, enforcing governance, building dashboards and reports, applying analytics and attribution models, automating report distribution, and visualizing data for insights.Exam Description & Overview

• Exam Code: AP‑215
• Exam Name: Marketing Cloud Intelligence Accredited Professional
• Provider: Salesforce
• Duration: 90 minutes
• Passing Score: 60%
• Question Format: 63 total questions: 48 single-select + 15 multi-select
  
  

Who Is This Exam Ideal For

This certification is ideal for professionals who:

• Work with Salesforce Marketing Cloud Intelligence for marketing data analytics.
• Build end-to-end data pipelines: integrating various marketing data sources, cleaning, mapping, and modeling data.
• Design dashboards, KPI reports, analytics, and attribution modeling.
• Communicate marketing insights through data visualization.
• Manage data governance, privacy, and access controls for marketing data.
• Handle multiple data sources (ads, CRM, web analytics) and unify them into clean, governed datasets.
  
  

Ideal candidates include data analysts, marketing operations specialists, data engineers, and marketers focused on analytics and reporting.

Main Topics AreaWhat You’ll Learn / Be Tested On
Data integration & connectorsBuilding data pipelines via APIs/connectors to ingest data from multiple sources.
Data modeling & mappingStructuring ingested data into governed, clean models.
Data quality, cleansing & governanceEnsuring data is accurate, validated, and privacy-compliant.
Dashboard design & KPI reportingCreating dashboards and KPI reports for analysis.
Analytics techniques & attribution modelsApplying analytics logic and attribution models to marketing data.
Report automation & schedulingAutomating report generation and distribution.
Security, access control & privacy complianceManaging user permissions and secure data access.
Data pipelines via automationBuilding automated workflows for data ingestion, transformation, reporting.
Data visualization & storytellingRepresenting data visually and communicating insights effectively.
Performance monitoring & troubleshootingIdentifying, debugging, and optimizing data pipelines and workflows.
Harmonization & data validationHarmonizing data from multiple sources and applying validation rules.
CRM data integrationUnderstanding how CRM data interacts within Marketing Cloud Intelligence.
Design feasibility & solution diagramsAssessing solution design for scalability and effectiveness.

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