HCLSoftware Certified Unica Campaign Business Administrator 12.1 (HCL̴

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The HCL‑UNC‑BAD‑121certification validates the skills required to configure, administer, and maintain HCL Unica Campaign 12.1 from a business perspective. It is designed for professionals who ensure campaign workflows run efficiently, manage system configurations, and perform basic troubleshooting within Unica Campaign.

Exam Overview

• Provider: HCLSoftware Certification
• Language: English
• Format: Multiple choice / multiple response questions
• Number of Questions: Approximately 60
• Time Allotted: 90 minutes
• Passing Score: Typically 70%
• Delivery: Testing centers or online proctored exam
• Exam Fee: Approximately USD 150
• Level: Intermediate (Business Administrator role)
  
  

Ideal For

This exam is intended for professionals who:

• Work with HCL Unica Campaign 12.1 in marketing operations
• Configure or administer campaign workflows
• Maintain campaign environments from a business user perspective
  
  

Typical job roles:

• Campaign Administrators
• Marketing Operations Specialists
• Technical Business Analysts working with Unica Campaign
• System administrators responsible for campaign configuration
  
  

Knowledge Areas Covered

• Unica Campaign Architecture and Components – Understanding the structure and interaction of key components.
• Campaign Configuration and Management – Configuring flowcharts, campaign triggers, offers, and templates.
• Database and Data Handling – Administering campaign tables and audience management.
• Flowchart Performance and Tuning – Monitoring and optimizing complex campaign workflows.
• Security and User Administration – Managing roles, access, and governance.
• Compliance and Regulatory Awareness – Integrating data privacy and compliance procedures.
• Unica Director Interaction – Using the Director console for scheduling, monitoring, and execution.
• Basic Troubleshooting – Resolving common business-level issues in campaigns and configurations.
  
  

Exam Preparation Recommendations

• Review official Unica Campaign administration guides.
• Take instructor-led or self-paced training on Unica Campaign administration.
• Practice with sample questions or mock exams to familiarize yourself with question formats and pacing.