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[General] Marketing-Cloud-Consultant Exam Objectives & Marketing-Cloud-Consultant Upda

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【General】 Marketing-Cloud-Consultant Exam Objectives & Marketing-Cloud-Consultant Upda

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Salesforce Marketing Cloud is a powerful marketing automation platform that helps businesses engage with their customers across multiple channels. It is a cloud-based solution that enables companies to create and manage targeted email campaigns, social media campaigns, mobile campaigns, and more. The Salesforce Certified Marketing Cloud Consultant certification is an industry-recognized credential that validates a professional's knowledge and skills in using the Salesforce Marketing Cloud platform.
Salesforce Marketing-Cloud-Consultant Exam is a certification exam offered by Salesforce for professionals who want to demonstrate their expertise in Marketing Cloud. Marketing-Cloud-Consultant exam is designed to test the candidate's ability to plan, build, and implement marketing campaigns using Salesforce Marketing Cloud. Candidates who pass Marketing-Cloud-Consultant exam earn the Salesforce Certified Marketing Cloud Consultant credential, which is recognized as a mark of excellence in the industry.
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Salesforce Marketing Cloud is a powerful marketing automation platform that enables companies to build and execute personalized marketing campaigns across multiple channels. The Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Certification Exam is designed to validate the skills and knowledge required to implement and manage Marketing Cloud solutions. Salesforce Certified Marketing Cloud Consultant certification is ideal for marketing professionals, consultants, and developers who want to demonstrate their expertise in Marketing Cloud.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q104-Q109):NEW QUESTION # 104
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
  • A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
  • B. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
  • C. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
  • D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
Answer: D
Explanation:
Transactional email send with the event notification service response can be used to send password reset emails and get real-time feedback on the delivery status. If the email is not sent, an API call can be triggered to send an SMS message instead. References:
https://help.salesforce.com/arti ... vice.htm&type=5https://developer.sa

NEW QUESTION # 105
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
  • A. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
  • B. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
  • C. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
  • D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
Answer: A,C

NEW QUESTION # 106
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
  • A. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
  • B. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
  • C. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
  • D. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
Answer: C
Explanation:
To simplify the sending process using Marketing Cloud with as little additional setup as possible, the customer should create a journey and use Salesforce Data and the Reports object as the entry source. This will allow them to use their existing complex reports in Sales Cloud as criteria for injecting contacts into the journey and sending them emails.References:https://help.salesforce.com/s/ar ... vent.htm&type=5

NEW QUESTION # 107
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the Consultant recommend? (Choose two.)
  • A. Create list attributes to store student data from the Sales Cloud.
  • B. Use Synchronized Data Sources to obtain data from the Sales Cloud.
  • C. Create an Import Activity to import alumni data into Salesforce Report.
  • D. Use Data Designer to link student and alumni data to the contact record.
Answer: B,D

NEW QUESTION # 108
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
  • A. Use the Send From Record Owner option
  • B. Use a custom Send Classification.
  • C. Use the Organization-Wide Email address.
  • D. Use a custom Delivery Profile.
Answer: A,B

NEW QUESTION # 109
......
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