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[Hardware] MCE-Admn-201 latest exam question & MCE-Admn-201 training guide dumps &

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【Hardware】 MCE-Admn-201 latest exam question & MCE-Admn-201 training guide dumps &

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q152-Q157):NEW QUESTION # 152
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
  • A. Run an Account Send Summary Report
  • B. Query the Bounce Data View
  • C. Query the Send Log
  • D. Run a Bounce Email Report
Answer: B
Explanation:
To create a suppression list for hard-bounced email addresses, the most direct approach is to query the Bounce Data View in SQL. This Data View contains all bounce-related information, allowing admins to specifically filter for hard bounces by the bounce category. Using a query activity, the admin can extract all hard bounce records and create a dynamic or static suppression list based on these results. This method is efficient and ensures that only relevant data is included in the suppression list.
Reference: Salesforce Help - Querying Data Views for Bounce Information

NEW QUESTION # 153
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
  • A. Audit Trail
  • B. Identity Verification
  • C. Export Email Allowlist
  • D. IP Allowlist
Answer: C
Explanation:
The Export Email Allowlist feature allows the admin to specify a list of email addresses that are authorized to receive data exports from Marketing Cloud. This feature can help protect against misuse of customer data by preventing unauthorized users from exporting data without approval. The other features do not directly address the requirement of restricting data exports.

NEW QUESTION # 154
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
  • A. Multiple brand logos must be accommodated in an email header
  • B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
  • C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
  • D. A new sender profile needs to be leveraged for sending transactional emails
Answer: B
Explanation:
Creating separate business units for each brand is necessary when:
Brand-specific Domains: Separate business units allow for the configuration of brand-specific private domains, which are crucial for maintaining brand identity and trust in email campaigns by customizing link and image paths.
Use Case: If different brands under NTO need to leverage their unique domains for sending emails and hosting content, setting up distinct business units allows each brand to manage its sender profiles, content, and subscriber interactions independently.
Reference: Salesforce Marketing Cloud Business Units

NEW QUESTION # 155
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
  • A. Conversion Rate
  • B. Ages in Household
  • C. Lifetime Purchase Value
  • D. Last Purchase Date
  • E. Proximity to Store
Answer: A,C,D
Explanation:
To effectively target high-value outdoor sports customers likely to respond to a deep product discount:
Lifetime Purchase Value: Identify customers who have demonstrated significant financial commitment to the brand over time.
Conversion Rate: Focus on customers with a higher likelihood of responding based on past conversion metrics.
Last Purchase Date: Include customers who have made recent purchases, indicating active engagement and potential interest in new offers.
Reference: Salesforce Marketing Cloud Audience Segmentation

NEW QUESTION # 156
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
  • A. Products purchased from a competitor.
  • B. Number of items per order.
  • C. Last purchase date
  • D. Channel preference of customers.
Answer: C,D
Explanation:
To enhance personalized interactions and increase purchase frequency using Journey Builder:
Channel Preference: Understanding the preferred communication channels of customers allows for personalized and effective outreach, potentially increasing engagement and response rates.
Last Purchase Date: Tracking when a customer last made a purchase can help in timing communications effectively, triggering reminders or promotions at optimal times to encourage repeat purchases.
Reference: Salesforce Marketing Cloud Journey Builder Best Practices

NEW QUESTION # 157
......
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