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[Hardware] Most Probable Real Salesforce Exam Questions in Salesforce AP-216 PDF Format

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【Hardware】 Most Probable Real Salesforce Exam Questions in Salesforce AP-216 PDF Format

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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions (Q19-Q24):NEW QUESTION # 19
What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?
  • A. Automation Studio
  • B. ETL feeds
  • C. API
  • D. Sitemap
Answer: B
Explanation:
Marketing Cloud Personalization usesETL feeds(Extract, Transform, Load) to ingest data from the sFTP location. This mechanism ensures efficient and scheduled data processing into Interaction Studio.
Reference: Salesforce Interaction Studio Data Ingestion Documentation.

NEW QUESTION # 20
ETL feeds must follow explicit specifications and require which type of file format?
  • A. Binary
  • B. JSON
  • C. CSV
  • D. Text
Answer: C
Explanation:
ETL feeds inInteraction Studiomust adhere to explicit specifications and require theCSV (Comma-Separated Values)file format.
* This format is widely used due to its simplicity and compatibility with most systems.
* The ETL process ingests data such as catalog updates or behavioral information via CSV files.
References:
* Salesforce Interaction Studio Documentation - ETL File Specifications

NEW QUESTION # 21
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
  • A. marketing cloud Personalization uses third party software to match anonymous and known identities
  • B. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
  • C. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
Answer: B
Explanation:
Marketing Cloud Personalization usesprobabilistic matchingtechniques to unify anonymous and known identities.
* It evaluates behavioral patterns, device data, and other signals to determine if multiple profiles belong to the same user.
* Once sufficient data overlap is identified, profiles are merged for personalized interactions.
References:
* Salesforce Interaction Studio Documentation - Identity Matching

NEW QUESTION # 22
What are Marketing Cloud Personalization's machine learning powered algorithms called?
  • A. Machine Learning Tools
  • B. Data Science Workbench
  • C. Einstein Recipes
  • D. Einstein Decisions
Answer: C
Explanation:
Marketing Cloud Personalization'smachine learning-powered algorithmsare referred to asEinstein Recipes.
* They enable personalized recommendations and decisions by combining machine learning models with business logic.
* Marketers can customize these recipes to optimize recommendations based on specific use cases.
References:
* Salesforce Interaction Studio Documentation - Einstein Recipes

NEW QUESTION # 23
In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?
  • A. Single view of customer
  • B. Unified view of customer
  • C. Single Source of Truth
  • D. Unified customer profile
Answer: D
Explanation:
TheUnified Customer Profilevisually represents data about a single visitor, including preferences, affinities, and behaviors. It provides a comprehensive view of the customer's interactions across channels.
Reference: Salesforce Interaction Studio User Profile Documentation.

NEW QUESTION # 24
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