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[General] AP-216 - The Best Marketing Cloud Personalization Accredited Professional Online

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【General】 AP-216 - The Best Marketing Cloud Personalization Accredited Professional Online

Posted at yesterday 12:21      View：7 | Replies：1        Print      Only Author   [Copy Link] 1#
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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions (Q89-Q94):NEW QUESTION # 89
What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?
  • A. Trending
  • B. Co-Browse
  • C. SmartBundle
  • D. Co-Buy
Answer: A
Explanation:
* TheTrendingingredient is often used as a backup in recipes to ensure that popular products or content are displayed when no personalized recommendations are available.

NEW QUESTION # 90
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
  • A. Campaign author
  • B. Viewer
  • C. Campaign editor
  • D. Editor
Answer: D
Explanation:
TheEditorrole in Interaction Studio provides permissions to view, create, update, publish, and delete campaigns and recipes.
This role is ideal for users who require comprehensive access to manage campaigns and AI-powered personalization.
InSalesforce Marketing Cloud Personalization (Interaction Studio), theEditorrole provides the necessary permissions to:
* View all data and activities within Interaction Studio.
* Create, update, publish, and delete campaigns.
* Manage and edit recipes and other configuration elements.
This role is ideal for users who need comprehensive access for both viewing and managing campaigns and recipes.
Reference: Salesforce Interaction Studio Roles and Permissions Documentation.

NEW QUESTION # 91
What three features are used to support mobile web personalization?
  • A. Web SDK
  • B. Mobile SDK
  • C. Mobile Data Campaign
  • D. SiteMap
  • E. Templates
Answer: A,D,E
Explanation:
InSalesforce Marketing Cloud Personalization(formerly Interaction Studio), delivering personalization on mobile web(i.e., when users visit your website on a mobile device browser) relies on several configuration and implementation features. The three core features from the listed options are:
* SiteMap (A)
* Web SDK (B)
* Templates (E)
Below is an overview of how each relates tomobile web personalization:
1. SiteMap (A)
* What It Does
* In Marketing Cloud Personalization, you can configure a "SiteMap" that helps define the structure and pages of your website for the personalization engine. Think of it as an organized reference of your web pages so that Personalization can identify which page a visitor is on, where to track events, and how to contextualize those events (e.g., category pages, detail pages).
* Why It Matters for Mobile Web
* Whether a visitor is on a desktop browser or a mobile browser, the site structure remains consistent. A properSiteMaphelps the platform accurately track and classify visits, clicks, and other interactions on mobile web pages.
* Salesforce Reference
* Salesforce Helpefine Your SiteMap
* Explains how to set up a sitemap for capturing site structure, which is essential for correct data capture on both desktop and mobile.
2. Web SDK (B)
* What It Does
* TheWeb SDKis the JavaScript snippet (sometimes called the "Collect Code" or "Tag") embedded in your web pages. It captures real-time behavioral data (page views, clicks, cart events, etc.) and sends it to the Personalization platform.
* Why It Matters for Mobile Web
* Mobile webis simply your website viewed on a smaller screen. TheWeb SDKtracks user interactions the same way-no separate "mobile-specific" code is required for responsive sites.
* By including the Web SDK on all mobile-responsive pages, you collect the necessary data for real-time personalization (recommendations, campaigns, etc.).
* Salesforce Reference
* Salesforce Helpersonalization Web SDK
* Details how to implement and configure the snippet to track user behavior across different devices and screen sizes.
3. Templates (E)
* What They Are
* Templatesin Personalization define how personalized experiences (like banners, pop-ups, product recommendation carousels) look and behave when rendered on your website.
* They can be configured to be responsive, ensuring they display properly on different screen resolutions, including mobile phones and tablets.
* Why They Matter for Mobile Web
* By designing responsive or mobile-friendly templates, you ensure that any personalized content or recommendation component displays seamlessly on a mobile browser.
* Templates also allow you to fine-tune styling, layout, and logic specifically for smaller screens.
* Salesforce Reference
* Salesforce Help:Templates Overview
* Shows how to create and manage templates for both desktop and mobilepresentation.
Why Not the Other Options?
* C. Mobile SDK
* TheMobile SDKis used fornative mobile apppersonalization (iOS and Android apps), not for websites viewed on a mobile device's browser. For "mobile web," you still rely on theWeb SDK.
* D. Mobile Data Campaign
* Typically relates to push notifications or SMS campaigns in other parts of Salesforce Marketing Cloud (e.g., MobilePush, MobileConnect). These are not directly used foron-sitemobile web personalization.

NEW QUESTION # 92
How does interaction studio deliver technical value to marketers? [Check]
  • A. By providing a platform to manage, schedule, create and monitor content
  • B. By providing a cloud-based application designed to help salespeople sell smarter and faster
  • C. By listening to customer signals, understanding customer intent, and acting accordingly
  • D. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
Answer: C
Explanation:
Interaction Studio delivers technical value by enabling marketers to:
* Listento customer interactions across channels.
* Understandintent using AI and machine learning.
* Actin real time to deliver personalized experiences.
Reference: Salesforce Interaction Studio Technical Benefits Guide.

NEW QUESTION # 93
Which three components of a server side campaign can be defined by a business user?
  • A. Promoted content
  • B. Campaign rendering
  • C. User attributes
  • D. Experience rules
  • E. Campaign responses
Answer: A,C,D
Explanation:
In aserver-side campaignwithin Interaction Studio, business users can define:
* Promoted Content (Answer C):
* Content that should be prioritized or highlighted in recommendations or experiences.
* Experience Rules (Answer D):
* Rules governing the personalization logic, such as conditions for content display or user targeting.
* User Attributes (Answer E):
* Attributes that define user characteristics, enabling personalized interactions based on user profiles.
References:
* Salesforce Interaction Studio Documentation - Campaign Management

NEW QUESTION # 94
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Posted at 4 hour before        Only Author  2#
What an awe-inspiring article, I’m so grateful for your sharing. I’m facing the Trustworthy Associate-Cloud-Engineer source exam soon. Hope I pass with ease!
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