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[General] Pass-Sure MCE-Dev-201 New Real Exam - Win Your Salesforce Certificate with Top S

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【General】 Pass-Sure MCE-Dev-201 New Real Exam - Win Your Salesforce Certificate with Top S

Posted at yesterday 23:57      View：3 | Replies：0        Print      Only Author   [Copy Link] 1#
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Salesforce MCE-Dev-201 Exam Syllabus Topics:
TopicDetails
Topic 1
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 2
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 3
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 4
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 5
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q74-Q79):NEW QUESTION # 74
A developer is writing a query to select unique subscribers who opened any emails sent since the beginning of the previous day.
Which querywould provide that result?
  • A.
  • B.
  • C.
Answer: A
Explanation:
Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.
Salesforce Content Builder API

NEW QUESTION # 75
An email requires custom AMPscript to append the subscriber's zip code to a link in theemail. A field name zipcode already exist in the sending data extension. Its important Marketing Cloud tracks subscribers who click on the link. Which two AMPscript functions should be used in the setup? Choose
  • A. RedirectTo
  • B. 2Lookup
  • C. Contact
  • D. HTTPGet
Answer: A,B
Explanation:
To append the subscriber's zip code to a link and ensure that the clicks are tracked, you should use the Lookup function to retrieve the zip code from the data extension and the RedirectTo function to create the link with tracking enabled.
* Lookup: Retrieves the zip code from the data extension.
* RedirectTo: Ensures that the link with the appended zip code is tracked.
* Example:
ampscript
Copy code
%%[ SET @zipcode = Lookup("DataExtensionName", "zipcode", "SubscriberKey", _subscriberkey) SET
@link = Concat("http://example.com?zip=", @zipcode) ]%% <a href="%%=RedirectTo(@link)=%%">Click Here</a> Salesforce AMPscript Lookup Function Salesforce AMPscript RedirectTo Function

NEW QUESTION # 76
A developer started a Contact Delete process that is now complete.
In which twoplaces would the Contact Delete process remove data? Choose 2 answers
  • A. Import Files on the Enhanced SFTP
  • B. Mobile Lists
  • C. Non-Sendable Data Extensions
  • D. Sendable Data Extensions
Answer: B,D
Explanation:
The Contact Delete process in Marketing Cloud removes contact data from various locations to ensure complete deletion. This includes both sendable data extensions and mobile lists.
* Sendable Data Extensions: The Contact Delete process will remove contact data from sendable data extensions, ensuring that the contact is no longer present in any data used for sending.
* Mobile Lists: Contact data will also be removed from mobile lists, ensuring that the contact is fully deleted across all communication channels.
Salesforce Contact Deletion Process

NEW QUESTION # 77
A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.
How should the RedirectTo AMPscript function be described as it relates to link tracking'
  • A. It prevents link href values from getting recordedin tracking
  • B. It ensures link href values containing HTML bookmarks or anchors are recorded in tracking
  • C. It ensures link href values containing AMPscript variables are recorded in tracking
  • D. It ensures static link href values are recorded in tracking
Answer: A
Explanation:
The RedirectTo AMPscript function prevents link href values from getting recorded in tracking (C). When RedirectTo is used, it bypasses the standard link wrapping and tracking process, causing the link click not to be captured in the tracking data.
References:
Salesforce Marketing Cloud AMPscript Guide
Link Tracking in Marketing Cloud

NEW QUESTION # 78
A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the <a> tag.
What should thedeveloper do within the <a> tag to ensure clicks are tracked for the variable? Choose 2
  • A. Wrap the variable in a v function
  • B. Wrap the variable in a RedirectTo function
  • C. Ensure the Conversion attribute is 'true'
  • D. Include a variable for the Alias attribute
Answer: B,D
Explanation:
To ensure that clicks are tracked for a dynamic link created using AMPscript, the developer should wrap the link variable in a RedirectTo function and include an alias attribute for tracking purposes.
* RedirectTo Function: This function helps ensure that the link click is properly tracked by Salesforce Marketing Cloud (SFMC). The function takes a URL and ensures that tracking parameters are appended correctly.
%%[ SET @dynamicLink = "http://example.com/?id=" + AttributeValue("SubscriberID") ]%% <a href="%%
=RedirectTo(@dynamicLink)=%%">Click Here</a>
Salesforce AMPscript Functions - RedirectTo
Alias Attribute: Including an alias attribute provides a way to label the link, which assists in tracking and reporting.
<a href="%%=RedirectTo(@dynamicLink)=%%" alias="DynamicLink">Click Here</a> Reference: Salesforce Documentation on Link Alias

NEW QUESTION # 79
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