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New Exam Salesforce Marketing-Cloud-Email-Specialist Braindumps & Marketing-

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Salesforce Marketing-Cloud-Email-Specialist Exam consists of 60 multiple-choice questions and has a time limit of 90 minutes. The questions are divided into four sections: Email Marketing Best Practices, Email Message Design, Marketing Automation, and Data Management. To pass the exam, candidates need to score at least 68%.
Salesforce Marketing-Cloud-Email-Specialist Exam is a certification exam that tests the knowledge and skills of individuals in the field of email marketing using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification is a valuable asset for professionals who work with the Marketing Cloud and want to demonstrate their expertise in email marketing. Marketing-Cloud-Email-Specialist Exam is designed to assess a candidate's ability to plan, create, manage, and analyze email marketing campaigns using the Marketing Cloud.
Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q107-Q112):NEW QUESTION # 107
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
  • A. alias
  • B. linkname
  • C. conversion
Answer: B
Explanation:
To differentiate how each type of link performs in an email, Northern Trail Outfitters should add the
"linkname" tag to the HTML <a> element. The "linkname" tag helps track and differentiate the performance of various links by assigning unique identifiers to each link, which can then be analyzed in reporting.

NEW QUESTION # 108
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
  • A. A verification step In the send automation
  • B. A nightly automation with a filter activity
  • C. An approval process for sending
Answer: B

NEW QUESTION # 109
A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?
  • A. Tracking Conversions Tab
  • B. Email Overlay View
  • C. Send Performance Tab
Answer: B
Explanation:
Explanation
Email Overlay View is the area of the application that should provide the data on link performance for a specific email, including Total Clicks and Unique Clicks. Email Overlay View shows a visual representation of your email with metrics for each link, such as how many times it was clicked, by whom, and when. You can access Email Overlay View from the Tracking tab by selecting an email send and clicking on View Email Overlay. Send Performance Tab shows metrics for an email send, such as Sent, Delivered, Opens, Clicks, etc., but not for each link. Tracking Conversions Tab shows metrics for conversions that occurred as a result of an email send, such as purchases, sign-ups, downloads, etc., but not for each link.

NEW QUESTION # 110
Describe email design best practices. What are the 3 stages of interaction? (Choose 3)
  • A. Footer
  • B. Subject line
  • C. Landing Page
  • D. Envelope
  • E. Body
Answer: C,D,E

NEW QUESTION # 111
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?
  • A. Implement an API to start automation with every file transfer.
  • B. Replace the Schedule with File Drop and use a filename pattern
  • C. Replicate the automation and schedule mem to execute server eight hours
Answer: B
Explanation:
When the file delivery cadence changes to multiple times a day, it is efficient to replace the existing schedule- based automation with a File Drop automation. This setup triggers the automation whenever a file matching a specific filename pattern is dropped into the SFTP, thereby minimizing network usage and ensuring timely processing of the files as they are received.
Reference:Salesforce Marketing Cloud Documentation on File Drop Automations

NEW QUESTION # 112
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