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[General] MCE-Admn-201YϣMCE-Admn-201}YӍ

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General MCE-Admn-201YϣMCE-Admn-201}YӍ

Posted at 1/10/2026 20:01:49      View205 | Replies2        Print      Only Author   [Copy Link] 1#
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µ Salesforce Marketers MCE-Admn-201 Mԇ} (Q163-Q168):} #163
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
  • A. Web & Mobile Analytics
  • B. Google Analytics 360
  • C. Conversion Tracking
  • D. Collect Tracking code
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The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1

} #164
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
  • A. Group
  • B. Publication List
  • C. List
  • D. Data Extension
𰸣D
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For sending a promotional email to one million subscribers, a Data Extension is the most suitable data structure. Data Extensions offer robust data management capabilities, scalability, and flexibility for handling large volumes of data and complex segmentation, which is essential when dealing with a large audience size like one million subscribers. This setup allows for more detailed targeting and personalization strategies.
Reference: Salesforce Help - Data Extensions

} #165
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
  • A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
  • B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
  • C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
𰸣B
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To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period

} #166
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
  • A. Make sure the file is placed on the correct subfolder within the SFTP
  • B. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
  • C. Use the exact filename used for the trigger in the import File Activity
  • D. Make sure the filename has a date stamp to avoid duplication
𰸣B
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When using a filename pattern for a File Drop Automation trigger, the import File Activity should use %% FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations

} #167
A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
  • A. Query Studio
  • B. CloudPages
  • C. Journey Builder
  • D. Synchronized Data Sources
𰸣D
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Synchronized Data Sources is the feature that would allow this functionality. Synchronized Data Sources are data sources that allow marketers to import and synchronize data from Salesforce CRM objects into Marketing Cloud data extensions. Synchronized Data Sources can be configured with different settings, such as sync frequency, field mapping, and filter criteria. Synchronized Data Sources enable marketers to use Sales Cloud data in their queries and other Marketing Cloud activities.

} #168
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Posted at 1/14/2026 20:00:25        Only Author  2#
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Posted at 2/18/2026 18:11:25        Only Author  3#
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