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[General] MCE-Admn-201 Exam Sample - Valid MCE-Admn-201 Test Cram

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【General】 MCE-Admn-201 Exam Sample - Valid MCE-Admn-201 Test Cram

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q109-Q114):NEW QUESTION # 109
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
  • A. Synchronized Data Sources.
  • B. Journey Builder
  • C. Query Studio
  • D. Cloud Pages
Answer: A
Explanation:
To use Sales Cloud data in their queries, the admin should use Synchronized Data Sources. This feature allows Marketing Cloud to automatically import and update data from Sales Cloud objects and fields. The data is stored in data extensions that can be queried using SQL.

NEW QUESTION # 110
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
  • A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
  • B. Add their Email Address in the Query Activity Notifications Field
  • C. Configure the "Event Notification Service" in Setup with their Email Address
  • D. Install the Marketing Cloud App on phone to receive Push Messages
Answer: A
Explanation:
To ensure a notification is received when a scheduled query fails, the Marketing Cloud admin should add their email address in the automation settings under "Runtime Error or Skipped Run Notification Settings." This setup in the automation configuration will alert the admin via email if there is a failure in the query's execution, enabling timely identification and resolution of issues.
Reference: Salesforce Help - Automation Studio

NEW QUESTION # 111
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
  • A. Measures
  • B. SQL Queries
  • C. Journey
  • D. Data Filters
Answer: B
Explanation:
To target subscribers based on complex criteria, such as recent engagement and geographic proximity:
Use SQL Queries in Automation Studio to create a highly specific audience segment. SQL queries allow for the combination of multiple data points and criteria into a single query, providing the flexibility needed for complex segmentation.
Write a SQL query that joins email interaction data with subscriber location data, filtering for those who engaged within the last 30 days and are within 10 miles of an NTO store.
Reference: Salesforce Marketing Cloud SQL Query Activity in Automation Studio

NEW QUESTION # 112
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
  • A. Normalize data and fields to prevent redundancy.
  • B. Remove nonessential data for marketing purposes.
  • C. Ensure every data source has a sendable field.
  • D. Identify and assign appropriate keys to tie records together.
  • E. Ensure all available data is included.
Answer: A,B,D
Explanation:
As the Marketing Cloud admin plans to expand the data model to include SMS and Push channels, it's important to prepare the data model for high data quality:
A). Remove nonessential data for marketing purposes: This helps streamline data management and ensures the data model is not cluttered with irrelevant information, making it easier to manage and use.
B). Identify and assign appropriate keys to tie records together: Proper key management ensures that different data sources can be linked effectively, facilitating a unified view across different marketing channels.
C). Normalize data and fields to prevent redundancy: Normalization reduces data redundancy and inconsistency, which is essential for maintaining data integrity and efficiency in a multi-channel environment.
Reference: Salesforce Help - Data Management Best Practices

NEW QUESTION # 113
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
  • A. Automation Studio Query Activity
  • B. Discover Deliverability Complaint Rate Report
  • C. CSV download of bounce data in My Tracking
  • D. Automation Studio Tracking Extract
Answer: D
Explanation:
To get the last 30 days of Bounce data in bulk and in a pre-defined format, a Marketing Cloud admin should use B. Automation Studio Tracking Extract. This tool allows the admin to extract detailed bounce data for a specified period, providing comprehensive insight into delivery issues. The Tracking Extract can output data in a CSV format, which can be imported into other systems for further analysis or reporting.
Reference: Salesforce Help - Tracking Extracts

NEW QUESTION # 114
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