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[General] Top Test MC-202 Registration | High Pass-Rate MC-202: Salesforce Certified Marke

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【General】 Top Test MC-202 Registration | High Pass-Rate MC-202: Salesforce Certified Marke

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q136-Q141):NEW QUESTION # 136
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
  • A. Sender Profile
  • B. Brand Builder
  • C. Sender Authentication Package
Answer: A
Explanation:
To ensure customers can identify their specific line of business when receiving an email, Northern Trail Outfitters should configure the Sender Profile. The Sender Profile allows customization of the "From Name" and "From Email Address" for each email send, making it clearto recipients which line of business is sending the message.
References:
Salesforce Marketing Cloud Documentation:Sender Profiles

NEW QUESTION # 137
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
  • A. Block bounces
  • B. Send volume
  • C. Click rate
Answer: A
Explanation:
Block bounces are a critical metric to analyze when assessing sender reputation. High block bounce rates indicate that emails are being rejected by ISPs due to issues such as poor list quality, spam complaints, or reputation problems. This metric can provide insight into the health of your sender reputation and whether the recent importof subscribers may have negatively impacted it. This approach is verified in Salesforce Marketing Cloud documentation on monitoring and maintaining sender reputation.

NEW QUESTION # 138
NorthernTrail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
  • A. Implement an SAP with Private Domain and a Dedicated IP.
  • B. Request a Private Domain to leverage SPF and DKIM authentication.
  • C. Request three Dedicated IPs to spread out the sending volume.
Answer: A
Explanation:
Implementing a Sender Authentication Package (SAP) with a Private Domain and a Dedicated IP ensures that Northern Trail Outfittershas full control over their sending reputation. Sharing IP addresses with other customers can affect sending reputation due to the actions of others on the same IP. A Dedicated IP helps isolate NTO's sending reputation, while a Private Domain ensures proper authentication with SPF and DKIM, both of which are essential for maintaining a good sending reputation.
References:Salesforce Marketing CloudDocumentation on Sender Authentication Package

NEW QUESTION # 139
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?
  • A. Send an email to NTO's entire customer database asking for referrals.
  • B. Collect emails at offline activities, including in stores.
  • C. Send an SMS to NTO's entire customer database with a link to subscribe.
Answer: B
Explanation:
Collecting emails at offlineactivities, such as in-store events or other physical locations, is a best practice for increasing subscribers. It ensures that the emails collected are from individuals who are genuinely interested in the brand and are more likely to engage with email communications. This method also helps to maintain the quality and relevance of the email list.
References:Salesforce Marketing Cloud Documentation on Subscriber Acquisition Best Practices

NEW QUESTION # 140
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
  • A. Wait Until Event
  • B. Engagement Split
  • C. Behavioral Trigger
Answer: A
Explanation:
In Journey Builder, a 'Wait Until Event' activity is used to pause a journey until a specific event occurs, such as a purchase on a website. This allows the journey to continue with different steps based on customer behavior. For Northern Trail Outfitters, after the initial 'welcome' email, the journey can be configured to wait until the customer makes a purchase before proceeding to the next steps in the journey.
References:Salesforce Marketing Cloud Documentation on Wait Until Event

NEW QUESTION # 141
......
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