MC‑202The Salesforce Certified Marketing Cloud Email Specialist () exam is designed to validate a professional’s knowledge and skills in creating, executing, and analyzing email marketing campaigns within Salesforce Marketing Cloud. This certification ensures that candidates have the expertise to design email campaigns that engage audiences, adhere to best practices, and achieve measurable business outcomes. Candidates are expected to demonstrate proficiency in designing effective email messages, managing subscriber data, applying segmentation and personalization, ensuring deliverability, and measuring campaign performance. The exam tests practical knowledge of email automation, testing and optimization, compliance with email regulations, and using analytics to guide marketing decisions. This certification is suitable for marketing professionals, digital marketers, and Salesforce users who manage email campaigns and want to demonstrate their ability to execute email marketing strategies using Marketing Cloud tools effectively. Exam OverviewExam Name: Salesforce Certified Marketing Cloud Email Specialist Exam Code: MC‑202 Duration: 90 minutes Passing Score: 67% Question Format: Multiple-choice, single-select questions Difficulty Level: Intermediate; requires hands-on experience with Salesforce Marketing Cloud
Key Skills TestedDesigning responsive and visually appealing emails using templates and content blocks Managing subscriber data using Data Extensions and data relationships Segmenting audiences and personalizing content dynamically Creating, managing, and optimizing reusable content assets Ensuring deliverability through proper sender profiles, authentication, and compliance Performing testing and quality assurance including previews, A/B testing, and pre-send checks Tracking campaign performance through opens, clicks, bounces, unsubscribes, and conversions Utilizing automation features like triggered emails and simple journeys Understanding governance, privacy, and compliance requirements for email marketing
Who Is This Exam Ideal ForDigital marketerswho use email as a primary communication channel Marketing professionals managing Salesforce Marketing Cloud campaigns Candidates seeking to validate expertise in email campaign design, execution, and analytics Those responsible for ensuring compliance and best practices in email marketing campaigns
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