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[General] Free PDF High Pass-Rate Google-Ads-Video - Google Ads Video Professional Assessm

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【General】 Free PDF High Pass-Rate Google-Ads-Video - Google Ads Video Professional Assessm

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Google Google-Ads-Video Exam Syllabus Topics:
TopicDetails
Topic 1
  • Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 2
  • Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 3
  • Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 4
  • Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 5
  • Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 6
  • Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 7
  • Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 8
  • Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 9
  • Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 10
  • Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Topic 11
  • Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 12
  • Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 13
  • Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.

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Google Ads Video Professional Assessment Exam Sample Questions (Q19-Q24):NEW QUESTION # 19
For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?
  • A. Core performance metrics
  • B. Targeted observations
  • C. Purchase intent lift
  • D. Earned views
Answer: A
Explanation:
B: Core performance metrics
Core performance metrics like click-through rate (CTR), view-through rate (VTR), and views are fundamental for assessing consideration.
These metrics show how users are interacting with your videos and indicate their level of engagement.
Purchase intent lift is more of a brand lift metric.

NEW QUESTION # 20
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?
  • A. Affinity Audiences
  • B. Life Events
  • C. Customer Match
  • D. Custom Audiences
Answer: D
Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their specific interests and search activity.
This is ideal for reaching advanced musicians by targeting relevant keywords and websites.
The other options are broader targeting solutions.

NEW QUESTION # 21
A fitness studio has created a Video campaign and wants to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
  • A. Before the campaign serves any impressions.
  • B. After the campaign's end date has been met.
  • C. After two weeks of the campaign first serving impressions.
  • D. Once the campaign first begins to start serving impressions.
Answer: A
Explanation:
C: Before the campaign serves any impressions:Brand Lift studies require a control group (users who don't see your ads) and an exposed group (users who do).
Setting up the study before the campaign starts allows Google to properly establish these groups, ensuring accurate measurement.
Starting the study after impressions serve will not produce accurate data.

NEW QUESTION # 22
The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?
  • A. Google's Video solutions automatically create video assets based on the content of the domain being advertised.1.
    www.questionai.com
    www.questionai.com
  • B. Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
  • C. Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1
  • D. Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
Answer: B
Explanation:
A: Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
Google Ads Video campaigns guide users through the setup process based on their chosen marketing objective.
This simplifies campaign creation and ensures alignment with goals.
The other options are not primary benefits of Google's Video solutions.

NEW QUESTION # 23
You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?
  • A. Conversions
  • B. Video played to
  • C. Earned actions
  • D. Display impression share
Answer: B
Explanation:
C: Video played to
For awareness campaigns, "video played to" metrics (e.g., percentage watched) indicate how effectively your ads are capturing and retaining viewer attention.
This is a fundamental metric for assessing awareness campaign performance.
Conversions are more relevant for action-oriented campaigns.

NEW QUESTION # 24
......
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