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[General] Free PDF Quiz The Best Salesforce - MCE-Admn-201 Download Pdf

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【General】 Free PDF Quiz The Best Salesforce - MCE-Admn-201 Download Pdf

Posted at 11 hour before      View：11 | Replies：1        Print      Only Author   [Copy Link] 1#
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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q138-Q143):NEW QUESTION # 138
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
  • A. Each email consumes five super messages when sending below a certain threshold.
  • B. The majority of NTO's subscriber base is in the United States.
  • C. A multiplier is applied to each SMS message based on the destination country
  • D. Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
Answer: C
Explanation:
A multiplier is applied to each SMS message based on the destination country, which could explain why NTO is already at 75% utilization for their annual Super Messages. For example, sending an SMS message to a subscriber in Germany consumes 1.5 Super Messages, while sending an SMS message to a subscriber in India consumes 3 Super Messages. The other options are not true or relevant.

NEW QUESTION # 139
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
  • A. Content
  • B. List Hygiene
  • C. Authentication
  • D. Engagement
Answer: B
Explanation:
The issue of reduced deliverability tied to hitting spam traps during large email sends is directly related to List Hygiene. Spam traps are often email addresses that are specifically set up by blacklist providers or others to catch spam, and hitting them can severely impact a sender's reputation. Effective list hygiene practices, such as regularly cleaning the email list of inactive or invalid addresses and confirming the opt-in status of subscribers, help avoid these traps and maintain good deliverability.
Reference: Salesforce Help - List Hygiene Best Practices

NEW QUESTION # 140
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
  • A. Use Proof instead of [PREVIEW]
  • B. Wrap the subject line with AMP script
  • C. Add [PREVIEW] to the subject line validation list
  • D. Require several campaign approvals
Answer: C

NEW QUESTION # 141
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
  • A. A/B Test content type
  • B. AMP script conditional against the Gender field
  • C. AMP script lookup Rows functions
  • D. Dynamic Content Wizard
Answer: D
Explanation:
For displaying content based on gender within an email:
Dynamic Content Wizard in Email Studio: This tool allows the creation of content blocks that change based on subscriber attributes directly within the email. It is user-friendly and does not require advanced technical skills.
Implementation: By using the Gender field in the sendable data extension, the Dynamic Content Wizard can automatically display different content such as men's or women's shoes based on the subscriber's gender, ensuring that the email content is appropriate and targeted.
Reference: Salesforce Marketing Cloud Email Studio Documentation

NEW QUESTION # 142
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
  • A. Boolean
  • B. Number
  • C. Decimal
  • D. Text
Answer: A,B
Explanation:
When creating a data extension for subscriber data from a data warehouse, fields that typically require minimal consideration for size or scalability include:
Number: Fields designated as 'Number' generally consume less storage space and are straightforward in terms of scalability and processing within data extensions.
Boolean: Boolean fields, representing simple true/false values, are highly efficient in terms of storage and processing, making them less of a concern in terms of scalability.
Reference: Salesforce Marketing Cloud Data Extension Best Practices

NEW QUESTION # 143
......
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