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[General] MCC-201 Free Practice Exams & MCC-201 Exam Introduction

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【General】 MCC-201 Free Practice Exams & MCC-201 Exam Introduction

Posted at yesterday 21:39      View：5 | Replies：0        Print      Only Author   [Copy Link] 1#
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Exam MCC-201 tests your professional talent and expertise. This is the reason that passing this Marketing Cloud Consultant certification exam has been a tough challenge for professionals. But it is made easy now to ace it! The recently developed Pass4cram's MCC-201 Exam Questions dumps aim at to deliver you the shortest possible route to obtaining MCC-201 without any chance of losing the exam.
Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is a certification program designed for professionals who want to demonstrate their knowledge and expertise in the marketing cloud connect essentials of Salesforce. MCC-201 exam is meant for individuals who want to enhance their skills and knowledge of the Salesforce Marketing Cloud Connect, which enables businesses to connect and integrate their Salesforce CRM data with the Marketing Cloud.
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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed to assess the knowledge and skills of professionals who want to connect Salesforce Marketing Cloud with Salesforce CRM. Marketing Cloud Connect Essentials certification exam is suitable for marketing professionals, administrators, and developers who work with Salesforce Marketing Cloud and want to learn how to integrate it with Salesforce CRM. MCC-201 Exam Tests the candidate's ability to configure and manage Marketing Cloud Connect, data synchronization, and data mapping between the two platforms.
Salesforce Marketing Cloud Connect Essentials Sample Questions (Q111-Q116):NEW QUESTION # 111
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
  • A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
  • B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
  • C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
  • D. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
Answer: B

NEW QUESTION # 112
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
  • A. Multi-Step journey with an API Event entry source
  • B. Triggered Send Definition
  • C. Transactional Messaging API
  • D. Single Send journey with an API Event entry source
Answer: C
Explanation:
To send an email to customers who need to reset their password on their website, Northern Trail Outfitters should use Transactional Messaging API. Transactional Messaging API is a tool that allows marketers to send transactional emails with high priority and reliability. The emails are sent as quickly as possible and can be personalized with dynamic content. The web server can receive a notification when the email is sent by using callbacks or tracking events. Reference: https://help.salesforce.com/s/ar ... _api.htm&type=5

NEW QUESTION # 113
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
  • A. Configure Contact Builder to automatically generate a unique subscriber key.
  • B. When using an external database of record, utilize that system's identifier as the contact key.
  • C. Define the subscriber key as a unique value that does not relate to a specific channel.
  • D. Regularly merge duplicate contacts to keep tracking data accurately.
Answer: B,C
Explanation:
Two best practices that should be utilized for configuring customer data for long-term cleanliness and maintainability are:
When using an external database of record, utilize that system's identifier as the contact key. This will ensure that contacts can be identified and tracked across different channels and platforms using a consistent and persistent value.
Define the subscriber key as a unique value that does not relate to a specific channel. This will allow contacts to change their email or mobile device without affecting their subscriber key or losing their tracking history.
Configuring Contact Builder to automatically generate a unique subscriber key is not recommended, as it may create duplicate or inconsistent records if contacts already have an identifier in another system. Regularly merging duplicate contacts is not a best practice, but rather a remedial action that should be avoided by using proper data hygiene techniques. Reference: https://help.salesforce.com/s/ar ... _key.htm&type=5

NEW QUESTION # 114
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
  • A. Use RMM dynamic content blocks to render the email reply body.
  • B. Query the RMM data view for the reply body and reference it from a data extension.
  • C. Use RMM personalization strings to render the email reply body.
  • D. Check the Include Replies as Attachments'' box in the RMM settings.
Answer: C

NEW QUESTION # 115
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
  • A. LookupRows AMPscript function
  • B. Dynamic Content Block
  • C. Enhanced Dynamic Content Block
  • D. Lookup AMPscript function
Answer: A
Explanation:
The LookupRows AMPscript function returns a rowset from a data extension that matches the specified criteria. It can be used to retrieve multiple rows of data from a data extension based on one or more column values. For example, NTO can use the LookupRows function to retrieve all rows from the second data extension that have the same session ID as the subscriber in the sendable data extension, and then loop through the rowset to display the product data for each abandoned cart item in the email. Reference: https://developer.salesforce.com ... tent/lookuprows.htm

NEW QUESTION # 116
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