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[General] Pdf Demo Salesforce MCE-Admn-201 Download & MCE-Admn-201 Pdf Free

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【General】 Pdf Demo Salesforce MCE-Admn-201 Download & MCE-Admn-201 Pdf Free

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q120-Q125):NEW QUESTION # 120
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
  • A. Field Level Encryption
  • B. Advanced Audit Trail
  • C. IP Allowlist
  • D. Single Sign on Authentication
Answer: C
Explanation:
To enhance security against unauthorized API access:
Enable IP Allowlisting: Restrict API access to pre-approved IP addresses. This security feature ensures that only requests coming from known and trusted IP addresses are allowed to access Marketing Cloud, significantly reducing the potential for malicious attacks.
Configuration: Configure the IP Allowlist settings in the Setup area of Marketing Cloud, specifying which IP addresses are permitted to make API calls.
Reference: Salesforce Marketing Cloud Security Features

NEW QUESTION # 121
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
  • A. Journey Extracts
  • B. Deployment Manager
  • C. Copy activities
  • D. Journey Templates
Answer: D
Explanation:
To facilitate the replication of journey structures across different business units, use:
Journey Templates: This feature allows administrators to create templates from existing journeys, which can then be used to set up similar journeys in other business units. It provides a standardized approach to journey creation, reducing setup time and ensuring consistency in campaign execution.
Utilization: Create a template from an existing journey within the Journey Builder, then import and customize this template in another business unit as needed.
Reference: Salesforce Marketing Cloud Journey Templates

NEW QUESTION # 122
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
  • A. Conversion Rate
  • B. Lifetime Purchase Value
  • C. Ages in Household
  • D. Proximity to Store
  • E. Last Purchase Date
Answer: A,B,E
Explanation:
To effectively target high-value outdoor sports customers likely to respond to a deep product discount:
Lifetime Purchase Value: Identify customers who have demonstrated significant financial commitment to the brand over time.
Conversion Rate: Focus on customers with a higher likelihood of responding based on past conversion metrics.
Last Purchase Date: Include customers who have made recent purchases, indicating active engagement and potential interest in new offers.
Reference: Salesforce Marketing Cloud Audience Segmentation

NEW QUESTION # 123
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
  • A. Make sure the file is placed on the correct subfolder within the SFTP
  • B. Make sure the filename has a date stamp to avoid duplication
  • C. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
  • D. Use the exact filename used for the trigger in the import File Activity
Answer: C
Explanation:
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use %% FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations

NEW QUESTION # 124
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
  • A. Default options can be set up for the greeting in the email.
  • B. A journey can be connected to one or more Campaigns.
  • C. Messages can be sent to Contacts, Leads, and Person Accounts.
  • D. Business users can select any email at the time of sending.
  • E. The DM administrator Profile is required to access Distributed Marketing.
Answer: A,B,C
Explanation:
When setting up Distributed Marketing, several considerations are essential:
B). Default options can be set up for the greeting in the email: This allows customization of the greeting line within the email templates, providing a personalized touch for recipients.
C). A journey can be connected to one or more campaigns: This functionality supports the integration of Distributed Marketing journeys with multiple campaigns, enhancing targeting and segmentation capabilities.
E). Messages can be sent to Contacts, Leads, and Person Accounts: Distributed Marketing allows sending messages to a diverse range of recipient types, which expands the flexibility and reach of marketing efforts.
Reference: Salesforce Help - Distributed Marketing Setup

NEW QUESTION # 125
......
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