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[General] AP-216 Valid Braindumps Book, New AP-216 Study Materials

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【General】 AP-216 Valid Braindumps Book, New AP-216 Study Materials

Posted at yesterday 05:33      View：10 | Replies：0        Print      Only Author   [Copy Link] 1#
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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions (Q93-Q98):NEW QUESTION # 93
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
  • A. The option to exclude anonymous fields on a segment export
  • B. The option to send segment date to Marketing Cloud
  • C. The option to include all custom fields on a segment export
  • D. The option to include built-in fields on a segment export
Answer: C
Explanation:
When exporting user-defined attributes, selecting theoption to include all custom fieldsensures that all newly created custom attributes are part of the export.
This functionality is especially useful for ad-hoc data exports to analyze or integrate additional user data.
Reference: Salesforce Interaction Studio Segment Export Guide.

NEW QUESTION # 94
Event API requests are made using what two content types (select 2)?
  • A. Form URL encoded
  • B. JSON
  • C. XML
  • D. CSV
Answer: A,B
Explanation:
Event API requests in Interaction Studio can be made using the following content types:
* Form URL Encoded: Suitable for sending event data in a simple key-value format.
* JSON: Commonly used for complex data structures, offering flexibility and compatibility.
Reference: Salesforce Interaction Studio Event API Documentation.

NEW QUESTION # 95
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
  • A. Transaction ETL
  • B. Product ETL
  • C. External email campaign events ETL
  • D. Manual segment ETL
Answer: C
Explanation:
TheExternal Email Campaign Events ETLis used to:
* Bring campaign tracking data fromMarketing Cloud Messaging & JourneysorPardotinto Interaction Studio.
* This data helps unify customer interactions across email and other channels.
References:
* Salesforce Interaction Studio Documentation - External Campaign Data Integration

NEW QUESTION # 96
Which three components of a recipe are optional when configuring a new algorithm?
  • A. Decisions
  • B. Exclusions
  • C. Variation
  • D. Boosters
  • E. Ingredients
Answer: B,C,D
Explanation:
When configuring a new recipe algorithm, the following components are optional:
* Boosters (Answer D):
* Allows prioritizing specific items based on business goals, such as promoting higher-margin products.
* Exclusions (Answer E):
* Filters out certain items or categories from being recommended.
* Variation (Answer C):
* Enables A/B testing by creating multiple variations of a recipe to optimize performance.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration

NEW QUESTION # 97
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
  • A. Leverage service cloud to inform IS in real-time
  • B. The agent uses a customized next best offer widget powered by the interaction studio connector
  • C. Manually sync data from Interaction studio to service cloud
  • D. Use machine learning to serve product/ content recommendations in email sent by your ESP
Answer: B
Explanation:
Interaction Studio integrates with Service Cloud to provide agents with aNext Best Offer widget. This widget leverages real-time behavioral data and machine learning to surface personalized offers.
Reference: Salesforce Interaction Studio and Service Cloud Integration Documentation.

NEW QUESTION # 98
......
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