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[General] Reliable Marketing-Cloud-Administrator Study Guide | Marketing-Cloud-Administrat

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【General】 Reliable Marketing-Cloud-Administrator Study Guide | Marketing-Cloud-Administrat

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Salesforce Marketing-Cloud-Administrator Certification Exam is a valuable credential for marketing professionals who want to validate their expertise in marketing automation within the Salesforce Marketing Cloud platform. By earning this certification, individuals can demonstrate their ability to implement and manage successful marketing campaigns, analyze performance metrics, and optimize marketing automation processes. Employers recognize this certification as a benchmark for excellence in marketing automation, making it an essential credential for career advancement in the field.
Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q28-Q33):NEW QUESTION # 28
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
  • A. Groups
  • B. Publication Lists
  • C. Lists
  • D. Data Extensions
Answer: B,C
Explanation:
The out-of-the-box Subscription center can display Publication Lists and Lists as options for subscribers to opt in or out of. Data Extensions and Groups are not supported by the default Subscription center.

NEW QUESTION # 29
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers
  • A. Pre-warmed IP address can be purchased from Salesforce
  • B. Length of time needed to pause sending is greater than one month
  • C. Send volume is large enough to maintain a positive or neutral reputation
  • D. All of NTO's accounts should be on the same stack
Answer: C,D
Explanation:
Explanation
To determine if a Dedicated IP is the right choice for NTO, the admin should consider the following:
* All of NTO's accounts should be on the same stack1. A stack is a group of servers that host Marketing Cloud accounts. A Dedicated IP can only be shared across accounts that are on the same stack1.
* Send volume is large enough to maintain a positive or neutral reputation2. A Dedicated IP requires a consistent and high volume of email sends to establish and maintain a good sender reputation with
* ISPs2. If the send volume is too low or irregular, the reputation of the IP may suffer and affect the deliverability of NTO's emails2. The other options are incorrect because:
* Length of time needed to pause sending is greater than one month. This is not a consideration for choosing a Dedicated IP, but rather a consequence of having one. If NTO pauses sending for more than a month, their Dedicated IP may lose its reputation and need to be re-warmed before resuming sending2.
* Pre-warmed IP address can be purchased from Salesforce. This is not a consideration for choosing a Dedicated IP, but rather an option for acquiring one. A pre-warmed IP address is one that has already been used by another sender and has an established reputation. NTO can purchase a pre-warmed IP address from Salesforce if they want to avoid the warming process for a new IP address

NEW QUESTION # 30
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
  • A. Filter records created after a specified date
  • B. Filter records on a Boolean field
  • C. Filter records on a formula field
  • D. Filter existing records in All Subscribers
Answer: B
Explanation:
To sync specific contacts from Sales Cloud to Marketing Cloud without syncing all contacts, particularly when not all contacts need email communications, the admin should use a Boolean field to filter the contacts.
This can be configured in the Contact Builder under Data Sources. A Boolean field allows for a simple true
/false condition that can be set in Sales Cloud and used to control which records are synchronized based on their relevance for email communication. This method ensures that only contacts marked true (or false, depending on the setup) are brought into Marketing Cloud, efficiently managing the sync and keeping irrelevant contacts out of the system.
Reference: Salesforce Help - Synchronize Salesforce Data

NEW QUESTION # 31
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
  • A. Require several campaign approvals
  • B. Add [PREVIEW] to the subject line validation list
  • C. Use Proof instead of [PREVIEW]
  • D. Wrap the subject line with AMP script
Answer: D
Explanation:
Explanation
The best way to prevent the prefix [PREVIEW] from deploying in live sends is to wrap the subject line with AMP script that checks if the send is a test send or a live send. For example:
%%[
IF _IsTestSend == true THEN
SET @subject = "[PREVIEW] " + @subject
ENDIF
]%%
Using Proof instead of [PREVIEW] does not solve the problem, as it still shows up in live sends. Adding
[PREVIEW] to the subject line validation list does not prevent it from deploying, but rather prevents any email with [PREVIEW] in the subject line from being saved. Requiring several campaign approvals does not guarantee that the prefix will be removed before sending.

NEW QUESTION # 32
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
  • A. Web and Mobile Analytics
  • B. Advertising Studio
  • C. Personalization Builder
  • D. Parameter Manager
Answer: D
Explanation:
To append UTM tracking parameters to links in emails:
Use Parameter Manager: This functionality within Marketing Cloud allows for the addition of UTM parameters to links across emails systematically. It provides a centralized control over tracking parameters, making it easy to manage and apply consistent tracking across various campaigns.
Configuration: Set up the UTM parameters in the Parameter Manager and these will be automatically appended to all links in the emails sent.
Reference: Salesforce Marketing Cloud Parameter Manager

NEW QUESTION # 33
......
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