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[General] MC-202 Exam Introduction, Reliable MC-202 Exam Question

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【General】 MC-202 Exam Introduction, Reliable MC-202 Exam Question

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q126-Q131):NEW QUESTION # 126
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
  • A. Mobile Aware
  • B. Responsive Aware
  • C. MobileResponsive
Answer: C
Explanation:
For a quick turnaround and easiest implementation in mobile optimization, "Mobile Responsive" is the best option. Mobile Responsive design automatically adjusts the email layout to fit the screen size of mobile devices, ensuring a good user experience without extensive customization. This approach uses fluid grids, flexible images, and media queries to create an adaptable design that works well on various device sizes.
Reference: Salesforce Marketing Cloud Documentation on Mobile Optimization and Responsive Design

NEW QUESTION # 127
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?
  • A. Configure Send Throttling.
  • B. Use Delayed Delivery
  • C. Segment email sends by domain.
Answer: A
Explanation:
Send Throttling allows marketers to control the rate at which emails are sent, thereby preventing performance issues on the website caused by sudden spikes in traffic. By configuring send throttling, Northern Trail Outfitters can spread out the email send over a period of time, reducing the load on their website. For detailed information, refer to theSend Throttling documentation.

NEW QUESTION # 128
A marketer wants to increase theengagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
  • A. Einstein STO Activity
  • B. Wait Until Activity
  • C. Engagement Split
Answer: A
Explanation:
The Einstein Send Time Optimization (STO) Activity in Journey Builder allows marketers to send emails at the optimal time for each subscriber based on their past engagement behavior. This helps increase the engagement rate by ensuring emails are sent when subscribers are most likelyto interact with them.
Reference:Salesforce Marketing Cloud Einstein Send Time Optimization

NEW QUESTION # 129
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
  • A. Scoring Split
  • B. Frequency Split
  • C. Path Optimizer
Answer: B
Explanation:
To address the increase in unsubscribes without eliminating planned emails, the marketer should use a Frequency Split. The Frequency Split activity in Journey Builder helps marketers segment their audience based on how frequently they want to receive emails. By focusing on subscribers who are least likely to unsubscribe, the marketer can continue their email campaigns while reducing the risk of further unsubscribes.
Reference: Salesforce Marketing Cloud Documentation on Frequency Split in Journey Builder

NEW QUESTION # 130
Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
  • A. Send Classification and Subscriber Attributes
  • B. DeliveryProfile and AMP script Lookup
  • C. Sender Profile and AMP script Lookup
Answer: C
Explanation:
To personalize the From Name in emails with the targeted customer's specific representative, Northern Trail Outfitters shoulduse a Sender Profile in conjunction with AMPscript Lookup. A Sender Profile allows the configuration of dynamic sender information, and AMPscript Lookup can be used to retrieve the representative's information from a data extension. This combination enables the dynamic personalization of the From Name in emails.
References:
Salesforce Marketing Cloud Documentation on Sender Profiles
Salesforce Marketing Cloud Documentation on AMPscript Lookup

NEW QUESTION # 131
......
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