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[General] Marketing-Cloud-Email-Specialist Pdf Files & Vce Marketing-Cloud-Email-Speci

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【General】 Marketing-Cloud-Email-Specialist Pdf Files & Vce Marketing-Cloud-Email-Speci

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q62-Q67):NEW QUESTION # 62
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
  • A. Automation Studio and Journey Builder
  • B. Automation Studio and Path Optimizer
  • C. Journey Builder and Behavioral Triggers
Answer: A

NEW QUESTION # 63
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?
  • A. Create a Test data extension composed of the management team and Test Send to the Test data extension.
  • B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
  • C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the
    Subject, select the data extension, and send the email.
  • D. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
Answer: D

NEW QUESTION # 64
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
  • A. Datorama pivot Table
  • B. Campaign Email Tracking Report
  • C. Tracking Data Extract file transfer
Answer: C
Explanation:
To schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign, the marketing manager should use the Tracking Data Extract file transfer. This tool allows the extraction of tracking data from Salesforce Marketing Cloud, which can then be transferred to an external storage location such as Azure Blob. By setting up an automationin Automation Studio, this process can be scheduled to run weekly, ensuring the performance data is consistently sent to the desired location.
Reference: Salesforce Marketing Cloud Documentation on Tracking Data Extracts and File Transfers

NEW QUESTION # 65
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?
  • A. Two fields with ''Email Address data type
  • B. Incorrect Sending Relationship
  • C. Failure to choose the send classification
Answer: B
Explanation:
Data Retention Policies in Salesforce Marketing Cloud allow youto automatically manage the retention and deletion of data within data extensions. This feature can be configured to delete records after a specified period, such as 30 days, ensuring that non-registered customer information is automatically removed in compliance with data management policies.
Reference:Salesforce Marketing Cloud Documentation on Data Retention Policies

NEW QUESTION # 66
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
  • A. Datorama pivot Table
  • B. Campaign Email Tracking Report
  • C. Tracking Data Extract file transfer
Answer: C
Explanation:
A Tracking Data Extract is a type of data extract activity that allows marketers to export tracking data from Marketing Cloud to an external system, such as Azure Blob. A Tracking Data Extract can be configured to include various types of tracking data, such as email sends, opens, clicks, bounces, unsubscribes, etc. A Tracking Data Extract can be combined with a File Transfer activity to transfer the extracted file to the desired location.

NEW QUESTION # 67
......
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